Consumers are choosing sustainability over luxury in terms of packaging
Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos.
Workshop Question - How can you alleviate the guilt behind consumerism by promoting ethical practices?
Trend Themes
1. Sustainable Packaging - Brands are shifting towards eco-friendly packaging alternatives as a way to communicate a sense of ethics and to reduce waste.
2. Artisanal Clothing Branding - Brands are using rustic, handmade design elements and emphasizing their craftsmanship to differentiate their products in a crowded market.
3. Multipurpose Packaging - Designers are reimagining packaging concepts to include functionality beyond storage and transport, such as turning shoe packaging into reusable bags or containers for food and drinks.
Industry Implications
1. Fashion - Sustainable packaging and artisanal branding can help fashion brands differentiate, stand out in a crowded market, and appeal to environmentally-conscious consumers.
2. Retail - Multipurpose packaging opportunities can offer value and convenience to customers, differentiating retail brands while reducing waste and increasing sustainability efforts.
3. Food and Beverage - Inspired by eco-friendly packaging and multi-functional design, designers are creating new packaging concepts that function beyond the transportation of a product and can be used as a container for food and beverages.
4 Featured, 25 Examples:
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Date Range:
Apr 15 — Apr 15
Trending:
Hot
Consumer Insight Topics:
