While drinking trends are always popular, this month in particular has seen an influx due to the lifestyle changes that resulted from the COVID-19 pandemic -- whether people are looking to relax, entertain or for a distraction, there's a drink or a drink campaign to cover it, and this list of May 2020 Drink trends highlights some of the top innovations.
This year, college graduations were put on hold or cancelled, prompting the beer brand Natty Light to host its own virtual ceremony. A number of celebrity guests appeared at the event including Amanda Cerny, Jane Lynch and Mark Cuban. Meanwhile, those looking to flex their new-fond drink-making skills can do so with The Cocktail Service's Drinkstagram Awards, which is offering £1000 to the participant with the best original drink.
Top 100 Drinking Trends in May
100
Quarantine-Themed Wine Boxes
Vinebox Has Released Its 12 Nights of Wine Box for Social Distancing
99
Charitable Quarantine Wines
Ashton Kutcher and Mila Kunis Created a Quarantine Wine for Charity
98
Elegant IoT Kettles
The SiDO Bon Kettle is an App-Connected Electric Kettle Design
97
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
96
Upcycled Portable Chargers
Gomi Makes Portable Chargers with Plastic Waste & Repurposed Batteries
95
Collaboration Cocktail Pods
The Jack Daniel’s Lynchburg Lemonade is Tart and Flavorful
94
Reinvented Zero-Alcohol Beers
Budweiser Zero Contains No Alcohol and No Sugar
93
Vodka Soda-Branded Apparel
Cottage Springs Recently Debuted its Spring/Summer 2020 Collection
92
Plant-Based Protein Smoothies
Raw Generation's Keto Shakes are High in Healthy Fats
91
Virtual Graduation Ceremonies
Natural Light Will Be Hosting a Virtual Ceremony on Facebook Live
90
Ready-to-Drink Fruit Smoothies
The New Minute Maid Super Smoothies Boast Five Grams of Protein
89
Plastic-Free Coffee Companies
Alpaca Coffee Tackles the Industry's Plastic Pollution Problem
88
High-ABV Low-Calorie Spritzers
The MOVO Wine Spritzers are only 100 Calories and Boast a 5.5% ABV
87
Bottled Margarita Wine Cocktails
The Rancho La Gloria Wine Cocktails are Made of Agave Wine
86
Extra-Boozy Spiked Seltzers
Smirnoff Seltzer 8% Spiked Has Nearly Twice the Alcohol
85
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
84
Whipped Coffee Concepts
Dalgona Elevates the Coffee Experience with Texture
83
Frozen Margarita Pops
Ritas is Releasing New Freeze-A-Rita Frozen Margarita Icicles in Two Flavors
82
Functional Energy Waters
Juni Offers Refreshing Botanical Drinks for Calm, Focus and More
81
High-Quality Eco Retailer Wines
This Waitrose Box Wine Stays Fresh for 10 Days or More
80
Small Business Snack Boxes
ParmCrisps & Bridge Lane Wine Created a Limited-Edition Pairing
79
Functional Gut Health Beverages
Raw Generation's Apple Cider Vinegar Drinks Feature 3 Flavors
78
Sweet Mango Moscato Wines
ALDI is Selling a Massimino Mango Moscato Wine Just in Time for Summer
77
Virtual Tasting Experiences
Aperture Cellars' Wine Tasting Comes with a Chef-Led Cooking Session
76
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
75
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
74
Elderflower-Infused Vodkas
Absolut Juice Pear & Elderflower is a Springtime Vodka Option
73
Immunity-Boosting Juice Shots
The Raw Generation Immunity Shots Contain Powerful Antioxidants
72
Zesty Canned Lemonades
The New Dole Lemonade is Made with Real Lemon Juice and Real Sugar
71
Barley-Based Milk Alternatives
Bright Barley Makes Plant-Based Milk Alternatives with Barley
70
THC-Infused Drink Mixes
Jase is a Ready-to-Mix Single-Serve Powder Infused with THC
69
Cold-Brewed Iced Tea Systems
SnarkyBRUW Simplifies the Making of Cold-Brewed Iced Tea at Home
68
Performance Water Beverages
Talking Rain Elevate Contains Caffeine, Electrolytes & L-Theanine
67
Ultra-Caffeinated To-Go Coffees
Boosted Coffee Has the Caffeine Strength of Two Cups of Java
66
Efficient Cold-Brew Coffee Devices
The Swift Device Can Make a Cup of Cold-brew in Just 10 Minutes
65
Creamy Ready-to-Drink Liqueurs
Disaronno Velvet is Recommended to be Served Over Ice
64
Rapper-Branded Red Wines
Snoop Dogg Teamed Up with 19 Crimes to Create the New Snoop Cali Red
63
Insulated Outdoor Martini Tumblers
The BrüMate MargTini Keeps Libations at the Optimal Temperature
62
Supersized Latte Bottles
Augie’s Coffee Offers Bulk Ready-to-Drink Lattes
61
Kid-Friendly Meal Shakes
Meal2Grow is a Plant-Based Meal Supplement for Kids
60
Eco-Friendly Wine Boxes
Our Daily Wines' 1.5-Liter Bag-in-Box Boasts a Small Carbon Footprint
59
Beautifying Lingonberry Supplements
Aqua Glow is a Dietary Supplement Drink with Lingonberry
58
Milkshake-Inspired Liqueurs
Firebox's Milkshake Liqueurs Put a Unique Twist on Cream Liqueurs
57
Fruity Peach-Flavored Wines
Aldi's New Sweet Peach Wine is Perfect for Summertime Sipping
56
Artisan Easter Tea Blends
Fortnum & Mason's Easter Tea Boasts a Botanical Flavor Profile
55
Blue Raspberry Soda Slushies
Checkers and Rally’s Have Launched the Big Surf Slushie for Summer
54
Premium Alcohol-Free Drinks
Drynks Unlimited Makes Refreshing Alternatives to Cider, Beer & Lager
53
Spirit-Infused Coffees
Fire Department Coffee Makes Coffee Infused with Rum, Tequila & More
52
Cannabis-Infused Sparkling Seltzers
PHYX is a Drink with a Low Dose of THC and CBD
51
Hemp-Enhanced Oat Lattes
LaDiDa's Canned Drinks are Inspired by Sunrise, Midday & Sunset
50
Beer-Centric Delivery Services
Brewer Eats Offers Beer, Cider and Pub-Inspired Snack Options
49
Alcohol-Free Belgian Pilsners
Stella Artois Alcohol Free Boasts Zero Alcohol and 60 Calories
48
Shelf-Stable Probiotic Drinks
Neuro's PROBUCHA Supports Digestive Health and More
47
DIY Frozen Cocktail Bars
Untied Was a Self-Serve Frozé Bar Pop-up in Sydney, Australia
46
Virtual Wine Tastings
Walsh Family Wine is Hosting a Virtual Series Called DRINKWELL on Facebook
45
Wildflower Gin Spirits
Cotswolds Distillery's Wildflower Gin Blends Cornflowers & Lavender
44
Minimalist Vietnam-Grown Coffees
The Nguyen Coffee Supply is Sourced from Vietnam & Brewed in NY
43
Marshmallow-Inspired Slushies
7-Eleven is Dropping a Limited-Edition PEEPS Slurpee for Easter
42
Flavorful Guilt-Free Cocktails
The Crook & Marker Spiked Teas and Lemonades are Low in Calories
41
Easter Egg Tea Tins
David's Tea's Mini Easter Egg Tea Sets are Available in 3 Signature Flavors
40
Unicorn-Themed Sparkling Drinks
Mad Tasty's Unicorn Tears is Hydrating & Full Flavor
39
Filler-Free Nut Milks
Treehouse Milk Makes Plant-Based Milk Alternatives in Reusable Glass Jars
38
Refreshing Low-Calorie Lemon Beverages
Lemon Perfect is Ideal for Health-Conscious Consumers
37
Balanced Wine-Based Cocktails
The Uptown Wine Cocktails are Ready-to-Drink and Flavorful
36
Cold-Pressed Carrot Juices
Evolution Fresh's New Carrot Citrus Radiance Juice Has a Spicy Kick
35
Co-Created Apéritifs
The Restaurant Project by Haus Supports Restaurants During COVID-19
34
Nutritious Avocado-Based Beverages
Avocadomilk is Made with Oat Milk & 20% Mexican Avocados
33
Tart Berry CBD Beverages
VYBES' Blackberry Hibiscus Flavor is Enhanced with Cinnamon & Clove
32
Fruity Beer Slushies
DeCicco & Sons' Beer Slushies are Available in Lemon and Watermelon Flavors
31
Branded Live Workout Videos
Michelob Ultra is Streaming Workouts to Help Support Trainers
30
Flowery Stemless Wine Cups
Corkcicle Offers This Chic Stemless Wine Cup in Four Playful Colorways
29
Virtual Mexican Holidays
Cameo & Tequila Don Julio are Taking Cinco de Mayo Celebrations Online
28
Cactus-Flavored Gin Spirits
Lonewolf Cactus and Lime Features Pressed Cactus & Queen of the Night
27
Low-Sugar Antioxidant Lemonades
Poppilu's New Lemonade is High in Vitamin C and Low in Sugar
26
Organic Acai Berry Beers
Green Flash Brewing's New Beter Organic Beer is Made with Acai Berries
25
Mixology-Inspired Canned Cocktails
The Greenbar Distillery Canned Cocktail Range Has Five Flavors
24
Immune-Supporting CBD Beverages
Lev is a Plant-Based Drink with Fulvic and Humic Minerals
23
Old-Fashioned Italian Vermouths
These Starlino Vermouths Come in Three Varieties
22
Virtual Draft Charitable Campaigns
Bud Light Asks NFL Draft Viewers to Boo the NFL Commissioner
21
Spiced Fruit Beer Cocktails
The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
20
Limited-Edition Distillery Puzzles
Glengoyne Created a 500-Piece Puzzle to Sell with Its Whisky
19
Online-Exclusive Low-Calorie Spritzers
Loverboy Spritz is Low in Calories & Boasts No Added Sugar
18
Wine-Based Hard Seltzers
Del Mar Wine Seltzer Offers an Alternative to Malt-Based Seltzers
17
Low-Calorie Reduced Sugar Liqueurs
The Trulo Liqueurs Have Just 31 to 36 Calories Per Serving
16
Alcoholic Peach Teas
Pabst Blue Ribbon Hard Tea Peach is Here for Summer
15
Limited-Edition Experimental Spirits
The New Riff Backsetter Spirits Have Complex Flavor Profiles
14
Candy-Studded Strawberry Slushies
Taco Bell is Offering a New Wild Strawberry Candy Freeze Drink
13
Zesty Pinkish Gin Spirits
The Lakes Distillery Pink Grapefruit Gin Has No Added Sugar
12
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
11
Single-Serve Thickeners
Thick-It's Food and Beverage Thickener Helps with Dysphagia on the Go
10
Seasonal Beer Slushies
Bay Canon's Double IPA and Hibiscus Frose Drinks are Summer-Ready
9
Best-in-Class Cannabis Beverages
Fluent is Aiming to 'Reach Higher' in the Cannabis Market
8
Preservative-Free Juice-Based Smoothies
Fruitful Smoothies are Free from Added Sugars
7
Low-Calorie Cocktail Mixers
Taffer's Utilizes Natural Ingredients and Fresh Flavors
6
Sundae-Flavored Drink Mixes
Nesquik Hot Fudge Sundae Powder is Like Souped-Up Chocolate Mix
5
Hand-Crafted Bloody Mary Mixes
Jack Link’s Bloody Mary Mix Comes in Four Tangy Flavors
4
Ontario-Wide Craft Beer Deliveries
Collective Arts is Implementing a Direct Delivery Service
3
Bottled Coffee Concentrates
A Single Bottle of Jot's Ultra Coffee Offers 14 Servings
2
Crisp Unsweetened Fruit Juices
The New Ocean Spray Pure Fruit Juices Contain No Added Sugars
1
Seasonal Pineapple Hard Lemonades
Mike's Hard Pineapple Mandarin Lemonade is Here for Summer
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Summer-Ready Scotch Whisky Cocktails
Glenfiddich Highlights Refreshing Summer Cocktail Recipes
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Cannabis-Infused Canned Cocktails
Nowadays Launches Ready-to-Drink THC Beverages in Four Flavors
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Color-Coded Gen Z Cocktails
Toxin Cocktails Come in Three Flavor Options
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Bar-Quality Cocktail Blends
Fever-Tree Launches the Two New Cocktail Mixer Flavors
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Convenient Bar-Quality Cocktails
These New Moth Canned Cocktails Provide a Premium Pour
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Vibrant Canned Cocktail Brands
Lake Hour Draws Inspiration from Lakeside Gatherings
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
Personal-Sized Beer Pitchers
The Greene Turtle is Selling New Personal Pitchers This Fall
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Single-Serve Cosmo Cocktails
Tip Top's Cosmopolitan Cocktail Comes in a 100ml Can
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
UK Cocktail Expansions
MOTH to be Available on Retail Shelves Across the United States
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
New RTD Cocktail Flavors
All Shook Up Launches Classic Mojito Flavor in Convenient RTD Format
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Branded Cocktail Connoisseur Recipes
Tanqueray Gin Aims to Elevate Your Summer Cocktails
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Bar-Quality Canned Cocktails
These Round Barn Distillery RTD Cocktails Come in Four Flavors
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Ready-to-Pour Sparkling Cocktails
Via Carota Craft Cocktails' Sparkling Range is Ready to Sip
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Cult-Favorite Pink Lemonade Spritzes
Spritz Society Brings Its Pink Lemonade Back for Good
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Ultra-Premium Cocktail Expansions
Deko Cocktails Announced its Launch into the U.S.
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
University Team-Supported Beverage Partnerships
GoodDays Partners with Kennesaw State University
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Beginner Bartender Challenges
Bright Cellars is Looking for America's Worst Home Bartender