Wonderland Cocktails Launched Five New Canned Refreshments
Michael Hemsworth — July 16, 2024 — Lifestyle
References: brewdog & scottishgrocer
The BrewDog Distilling Co. has expanded its range of Wonderland Cocktails to provide consumers with a way to enjoy the flavor of traditional bar cocktails from the comfort of home.
The brand has introduced five new ready-to-drink (RTD) cocktails including Long Island Iced tea, Cosmo, Strawberry Daiquiri, Whisky Sour and Watermelon Margarita. Priced at £3.90 each, the canned cocktails have an ABV that ranges from 10% to 14% to give them a bar-proof level for consumers to enjoy responsibly. The cocktails come with instructions right on the can for how best to enjoy them to maximize ease of serving.
Managing Director Steven Kearsley commented on the new additions to the Wonderland Cocktails range saying, "From our absolutely divine Strawberry Daiquiri, made with our own Duo White Rum, to our fan-favourite Long Island Iced Tea, we’re delighted to unleash five new SKUs into the market, each packing full-strength ABV and made using our spirits. With 10 cocktails now in the portfolio and new listings going live at the end of the summer, Wonderland presents a lot to be excited about.”
The brand has introduced five new ready-to-drink (RTD) cocktails including Long Island Iced tea, Cosmo, Strawberry Daiquiri, Whisky Sour and Watermelon Margarita. Priced at £3.90 each, the canned cocktails have an ABV that ranges from 10% to 14% to give them a bar-proof level for consumers to enjoy responsibly. The cocktails come with instructions right on the can for how best to enjoy them to maximize ease of serving.
Managing Director Steven Kearsley commented on the new additions to the Wonderland Cocktails range saying, "From our absolutely divine Strawberry Daiquiri, made with our own Duo White Rum, to our fan-favourite Long Island Iced Tea, we’re delighted to unleash five new SKUs into the market, each packing full-strength ABV and made using our spirits. With 10 cocktails now in the portfolio and new listings going live at the end of the summer, Wonderland presents a lot to be excited about.”
Trend Themes
1. Premium RTD Cocktails - The rise of ready-to-drink cocktails that mirror bar-quality ingredients and flavors offers a premium at-home drinking experience.
2. Bar-strength Canned Beverages - Canned cocktails with high alcohol by volume (ABV) levels comparable to traditional bar drinks provide convenience without compromising on potency.
3. In-can Serving Instructions - The inclusion of serving instructions directly on canned cocktails simplifies the at-home cocktail preparation process for consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the growing appreciation for exotic and well-crafted canned cocktails.
2. Convenience Foods and Drinks - The convenience foods and drinks sector benefits from the demand for high-quality, ready-to-consume cocktail options.
3. Home Entertainment - The home entertainment industry sees enhanced opportunities as consumers seek bar-like experiences within their personal spaces.
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