These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Jana Pijak — December 14, 2023 — Lifestyle
References: tanqueray
Diversity is at the core of Canadian holiday traditions and is the inspiration behind this new range of Tanqueray Gin Holiday drinks. Co-created alongside Canadian style, beauty, lifestyle and DIY experts, the handcrafted cocktails are perfect for the festive season ahead.
Spotlighting not only artful presentation but the stories behind them, these recipes are created by five influencers from diverse backgrounds. While fashion and beauty creator Sonakshi Sharma’s Golden Elixir captures Diwali's essence, fashion creator Nitsan Raiter's Miracle Mix is inspired by Hanukkah. Fashion expert Jennifer Wang’s Peaceful Night reflects Ping An Ye's spirit while lifestyle blogger Joelle Anello’s Merry Berry Gin Fizz celebrates Italian Christmas feasts. Lastly, DIY expert Monique Taylor Yee Shui’s Kuumba Spicy Caesar honors Kwanzaa traditions.
Tanqueray Gin shows its commitment to celebrating diversity while crafting its range of holiday-ready "damn fancy cocktails" and leverages influencers to connect more authentically with consumers.
Image Credit: Tanqueray Gin
Spotlighting not only artful presentation but the stories behind them, these recipes are created by five influencers from diverse backgrounds. While fashion and beauty creator Sonakshi Sharma’s Golden Elixir captures Diwali's essence, fashion creator Nitsan Raiter's Miracle Mix is inspired by Hanukkah. Fashion expert Jennifer Wang’s Peaceful Night reflects Ping An Ye's spirit while lifestyle blogger Joelle Anello’s Merry Berry Gin Fizz celebrates Italian Christmas feasts. Lastly, DIY expert Monique Taylor Yee Shui’s Kuumba Spicy Caesar honors Kwanzaa traditions.
Tanqueray Gin shows its commitment to celebrating diversity while crafting its range of holiday-ready "damn fancy cocktails" and leverages influencers to connect more authentically with consumers.
Image Credit: Tanqueray Gin
Trend Themes
1. Diverse Influencer-crafted Cocktails - These Tanqueray Gin Holiday drinks showcase diverse influencers' cultural traditions in their handcrafted recipes.
2. Authentic Connection with Consumers - Tanqueray Gin leverages influencers to create an authentic connection with consumers through the co-creation of holiday cocktails.
3. Celebration of Cultural Festivities - The range of Tanqueray Gin Holiday drinks celebrates a variety of cultural festivities, providing an opportunity to explore different traditions through cocktails.
Industry Implications
1. Beverage - The beverage industry can embrace the trend of influencer-crafted cocktails to create unique and culturally-inspired drink recipes.
2. Hospitality - The hospitality industry can incorporate diverse influencer-crafted cocktails into their menus to offer guests a taste of different cultural traditions.
3. Marketing - In the marketing industry, leveraging influencers to co-create products, such as holiday cocktails, can enhance brand authenticity and consumer engagement.
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