These New Shake Baby Shake Flavors Have a 3.4% ABV
Michael Hemsworth — May 2, 2024 — Lifestyle
References: shakebabyshake & kamcity
These new Shake Baby Shake flavors from the UK-based brand are crafted with the spring and summer seasons in mind to help consumers enjoy premium taste experiences in a convenient, easy drinking manner.
The new canned cocktail flavors including Pink Berry Margherita, Lemon Gin Fizz and On the Peach, which are each inspired by classic recipes and boast contemporary twists. The canned cocktails come in with a 3.4% ABV to position them perfectly as a lower alcohol option for consumers looking to casually sip this summer. The drinks are available from Sainsbury's and a variety of bars and pubs in the UK now.
Brand Manager Emily Seddon spoke on the new Shake Baby Shake flavors saying, "We’re really excited to introduce these new flavours to our Shake Baby Shake range. Each flavour has been crafted with our customers in mind – we’ve seen increasing demand for more exotic taste profiles – particularly during the summer months when we see an increase in consumption of fruity flavours.”
The new canned cocktail flavors including Pink Berry Margherita, Lemon Gin Fizz and On the Peach, which are each inspired by classic recipes and boast contemporary twists. The canned cocktails come in with a 3.4% ABV to position them perfectly as a lower alcohol option for consumers looking to casually sip this summer. The drinks are available from Sainsbury's and a variety of bars and pubs in the UK now.
Brand Manager Emily Seddon spoke on the new Shake Baby Shake flavors saying, "We’re really excited to introduce these new flavours to our Shake Baby Shake range. Each flavour has been crafted with our customers in mind – we’ve seen increasing demand for more exotic taste profiles – particularly during the summer months when we see an increase in consumption of fruity flavours.”
Trend Themes
1. Crafted Canned Cocktails - Innovative canned cocktail flavors tailored for the spring and summer seasons offer a premium taste experience on-the-go.
2. Lower Alcohol Options - Canned cocktails with a 3.4% ABV cater to consumers seeking a lighter drinking option for casual sipping occasions.
3. Exotic Flavor Profiles - The demand for more exotic taste profiles, especially in fruity flavors, is rising during the summer months, driving innovation in canned cocktails.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry is responding to the trend of convenient, easy-drinking canned cocktails with premium taste experiences.
2. Hospitality - Bars and pubs in the UK are incorporating innovative canned cocktail flavors into their offerings to meet the growing consumer preference for on-the-go beverages.
3. Retail - Retailers like Sainsbury's are embracing the trend of lower alcohol canned cocktails to provide customers with a variety of beverage options suited for different occasions.
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