The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Laura McQuarrie — November 4, 2023 — Lifestyle
References: thedrinksbureau & thespiritsbusiness
The Drinks Bureau makes 150ml canned cocktails that pack a punch with 10% (or 5% ABV in the case of the Dirty Shirley.) The brand is all about enjoyment, festivities and fun, and this comes through with colorful, playful packaging and unparalleled convenience that invites drinkers to dive right in.
Cocktails from the brand include the Spicy Margarita, Passion Fruit Martini, Espresso Martini and the aforementioned Dirty Shirley, many of which are available in a bag-in-box format for sharing. Earlier this year, The Drinks Bureau's Spicy Margarita and Espresso Martini both received a Master medal, Shirley Temple and Dirty Shirley took home Gold medals and the Passion Fruit Martini picked up a Silver at the Pre-Mixed & RTD Masters blind-tasting competition.
Alongside its conveniently canned classic cocktails, The Drinks Bureau offers a non-alcoholic Shirley Temple.
Cocktails from the brand include the Spicy Margarita, Passion Fruit Martini, Espresso Martini and the aforementioned Dirty Shirley, many of which are available in a bag-in-box format for sharing. Earlier this year, The Drinks Bureau's Spicy Margarita and Espresso Martini both received a Master medal, Shirley Temple and Dirty Shirley took home Gold medals and the Passion Fruit Martini picked up a Silver at the Pre-Mixed & RTD Masters blind-tasting competition.
Alongside its conveniently canned classic cocktails, The Drinks Bureau offers a non-alcoholic Shirley Temple.
Trend Themes
1. Canned Cocktails - The trend of canned cocktails offers convenience and portability for on-the-go enjoyment of mixed drinks.
2. Colorful Packaging - Colorful and playful packaging design is a trend that invites consumers to engage with the product and enhances the overall experience.
3. Pre-mixed & RTD Masters - The recognition and awards received at the Pre-Mixed & RTD Masters competition highlight the trend of high-quality ready-to-drink cocktails.
Industry Implications
1. Beverage Packaging - The beverage packaging industry has opportunities to innovate with convenient and visually appealing designs for canned cocktails.
2. Alcoholic Beverages - In the alcoholic beverages industry, there is room for disruptive innovation in the pre-mixed cocktail category, offering consumers ready-to-drink options with high-quality flavors.
3. Non-alcoholic Drinks - With the rising popularity of mocktails, the non-alcoholic drinks industry can explore creating innovative and flavorful options like The Drinks Bureau's non-alcoholic Shirley Temple.
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