SMASHD's Party All Day & Party All Night Packs are Replenishing
Laura McQuarrie — October 18, 2024 — Lifestyle
Non-alcoholic cocktail brand SMASHD launched the Party All Day variety pack featuring a mix of its newest ready-to-drink flavors: Mango Margarita, Watermelon Margarita, Peach Bellini and Cherry Bomb Mimosa. These guilt-free, low-calorie, low-carb and low-sugar beverages are rich in flavor and brimming with benefits thanks to replenishing electrolytes.
Opposite the Party All Day pack, SMASHD dropped another new eight-pack, the Party All Night variety pack, bundling previously released non-alcoholic cocktail flavors like Lychee Martini, Raging Mule and Orange Old Fashioned.
Alcohol brands commonly release themed variety packs tailored for social gatherings, but non-alcoholic brands like SMASHD are gaining traction with all-hours party packs that keep celebrations going, and help drinkers feel great during events and the morning after.
Opposite the Party All Day pack, SMASHD dropped another new eight-pack, the Party All Night variety pack, bundling previously released non-alcoholic cocktail flavors like Lychee Martini, Raging Mule and Orange Old Fashioned.
Alcohol brands commonly release themed variety packs tailored for social gatherings, but non-alcoholic brands like SMASHD are gaining traction with all-hours party packs that keep celebrations going, and help drinkers feel great during events and the morning after.
Trend Themes
1. All-hours Non-alcoholic Packs - All-hours party packs cater to consumers looking for healthier, social beverage options that extend enjoyment without the hangover.
2. Electrolyte-rich Beverages - Non-alcoholic drinks infused with electrolytes offer additional replenishment benefits, elevating the functional beverage market.
3. Low-calorie Cocktail Alternatives - Guilt-free, low-calorie non-alcoholic cocktails provide flavorful, diet-friendly alternatives for health-conscious consumers.
Industry Implications
1. Non-alcoholic Beverage Market - The rise of flavorful, healthy alternatives to traditional cocktails is shaking up the non-alcoholic beverage industry.
2. Health and Wellness Drinks - Functional drinks that combine hydration and low-calorie benefits are carving a niche within the health and wellness sector.
3. Social Drinking Experiences - Non-alcoholic variety packs tailored for social events are transforming the way people approach gatherings and celebrations.
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