Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Laura McQuarrie — October 22, 2024 — Lifestyle
References: barmagazine & instagram
The classics are revered for a reason, but modern drinkers crave fresh flavors, decadence, and novelty—driving the launch of Gourmet Gather Cocktails, a range of ready-to-drink cocktails that reinvent timeless serves with indulgent twists. This super-premium range of bar-strength cocktails comes in at 12% to 14.9% ABV, and offers up varieties like Salted Caramel Banana Colada, Chocolate Honeycomb Espresso Martini, and Spicy Mango Margarita.
Emily Seddon, Brand Manager at Gather, says: “Gather caters to diverse preferences, led by industry insights that have influenced flavour, texture, price, design and ABV – providing venues and retailers with the ability to provide indulgent, bar quality cocktails for their customers."
Gourmet Gather Cocktails was shortlisted for The Grocer’s Label & Pack Design of the Year as part of the New Product & Packaging Awards, and Salted Caramel Banana Colada was named a finalist in the Alcoholic Drinks category.
Emily Seddon, Brand Manager at Gather, says: “Gather caters to diverse preferences, led by industry insights that have influenced flavour, texture, price, design and ABV – providing venues and retailers with the ability to provide indulgent, bar quality cocktails for their customers."
Gourmet Gather Cocktails was shortlisted for The Grocer’s Label & Pack Design of the Year as part of the New Product & Packaging Awards, and Salted Caramel Banana Colada was named a finalist in the Alcoholic Drinks category.
Trend Themes
1. Premium Ready-to-drink Cocktails - The rise of premium ready-to-drink cocktails addresses the modern drinker's desire for convenience paired with luxury, transporting high-end bar experiences into the home.
2. Decadent Flavor Innovations - Novel flavor profiles such as Salted Caramel Banana and Chocolate Honeycomb highlight the trend of using indulgent ingredients to elevate and reinterpret classic cocktail serves.
3. Elevated Alcoholic Beverages - Bar-strength RTD cocktails with elevated ABV reflect a growing trend toward stronger, more sophisticated tasting experiences for consumers looking for a premium drink at home.
Industry Implications
1. Beverage Industry - The beverage industry is seeing a surge in innovation with the introduction of premium, ready-to-drink cocktails that combine convenience with gourmet flavors.
2. Hospitality Industry - Hospitality venues benefit from offering high-quality, pre-mixed cocktails that cater to consumers seeking sophisticated tastes without the hassle of traditional mixology.
3. Packaging Industry - The packaging industry plays a crucial role as visually appealing and functional designs become essential to differentiate premium RTD cocktail brands in a competitive market.
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