Mixtons Canned Cocktails Now Come in Three New Flavors
Michael Hemsworth — March 23, 2024 — Lifestyle
References: mixtons & talkingretail
These new Mixtons canned cocktails have been created by the UK-based brand as a series of libations perfect for consumers to pick up this summertime as they head outside to socialize in the warm weather.
The drinks come in the Dragon Mojo, Forbidden Zest and Spicy Melons varieties, which each offer distinct new takes on classic cocktails. Dragon Mojo features the flavors of rum, mint, kiwi and dragonfruit, while Forbidden Zest features gin, blood orange, pink grapefruit and yuzu. Finally, Spicy Melons is crafted with tequila, lime, watermelon and chilli flavors.
Co-Founder Xav Craine commented on the new Mixtons canned cocktails saying, "We wanted to capture that feeling that you have when you see an incredible drink on a cocktail list with ingredients you’ve never tried before. Now you can have that in a can – unique and innovative flavour combinations, without any of the hassle of making it yourself. We’re bringing back the joy of cocktail discovery. The story of canned cocktails just got a plot twist!”
The drinks come in the Dragon Mojo, Forbidden Zest and Spicy Melons varieties, which each offer distinct new takes on classic cocktails. Dragon Mojo features the flavors of rum, mint, kiwi and dragonfruit, while Forbidden Zest features gin, blood orange, pink grapefruit and yuzu. Finally, Spicy Melons is crafted with tequila, lime, watermelon and chilli flavors.
Co-Founder Xav Craine commented on the new Mixtons canned cocktails saying, "We wanted to capture that feeling that you have when you see an incredible drink on a cocktail list with ingredients you’ve never tried before. Now you can have that in a can – unique and innovative flavour combinations, without any of the hassle of making it yourself. We’re bringing back the joy of cocktail discovery. The story of canned cocktails just got a plot twist!”
Trend Themes
1. Innovative Flavored Canned Cocktails - Exploring new flavor combinations in convenient canned cocktails offers a unique twist on traditional beverages.
2. Outdoor Socializing Beverage Trends - The rise of canned cocktails tailored for outdoor socializing taps into the demand for convenient and flavorful drinks.
3. Gourmet Cocktail Experience Packaging - Elevating the cocktail experience through gourmet ingredients packaged in portable cans redefines ready-to-drink beverages.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can embrace innovation by creating premium canned cocktails with unexpected flavor profiles.
2. Packaging - Packaging companies have the opportunity to develop specialized containers that enhance the experience of consuming gourmet canned cocktails.
3. Hospitality and Leisure - Hospitality and leisure businesses can cater to outdoor socializing trends by offering a selection of high-quality canned cocktails for patrons.
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