Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Laura McQuarrie — May 30, 2024 — Lifestyle
References: drinkflyers & bevnet
Flyers Cocktail Company makes zero-proof sparkling THC cocktails inspired by some of the most ordered cocktails in the world, all while offering an experience that's natural, vegan and low in both sugar and calories. These mixologist-crafted non-alcoholic cocktails are infused with five milligrams of hemp-derived THC to deliver a different kind of buzz.
The alcohol-free cocktails from the company include the THC Ol' Fashioned, a THC Margarita with yuzu and chili and a THC Apéro Spritz with mandarin and botanical bitters.
At the same time consumers are enjoying more at-home drinking occasions, their overall alcohol consumption is declining as they seek healthier lifestyles. This forward-thinking brand uniquely positioned itself to cater to a new generation of drinkers and non-drinkers with a desire for social enjoyment without the associated high alcohol intake.
The alcohol-free cocktails from the company include the THC Ol' Fashioned, a THC Margarita with yuzu and chili and a THC Apéro Spritz with mandarin and botanical bitters.
At the same time consumers are enjoying more at-home drinking occasions, their overall alcohol consumption is declining as they seek healthier lifestyles. This forward-thinking brand uniquely positioned itself to cater to a new generation of drinkers and non-drinkers with a desire for social enjoyment without the associated high alcohol intake.
Trend Themes
1. Zero-proof Beverages - The rise of non-alcoholic alternatives infused with THC provides consumers a way to enjoy cocktail culture without alcohol.
2. Health-conscious Drinking - Consumers are increasingly gravitating toward drinks that offer lower sugar and calorie content while maintaining traditional flavors.
3. Thc-infused Products - The integration of hemp-derived THC into beverages opens up new avenues for experiencing the effects of cannabis in a socially acceptable format.
Industry Implications
1. Beverages - The beverage industry can expand its portfolio by offering innovative, non-alcoholic THC-infused options that cater to both health-conscious consumers and cannabis enthusiasts.
2. Health and Wellness - As part of a growing trend, the health and wellness industry can embrace THC beverages as part of a balanced lifestyle for those looking to reduce alcohol intake.
3. Cannabis - Incorporating THC into everyday consumables like beverages invites a broader market to explore cannabis in a novel, enjoyable form.
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