These New Moth Canned Cocktails Provide a Premium Pour
Michael Hemsworth — April 8, 2024 — Lifestyle
References: mothdrinks & thespiritsbusiness
Enjoying a premium cocktail from the comfort of home or out of the house is about to get even easier thanks to these new Moth canned cocktails that are being launched by the brand in the UK.
The Moth Cosmopolitan and Moth Paloma are both being launched to join the existing range of drinks, which include a variety of bar staples. The Cosmopolitan comes in with a 14.9% ABV and is crafted with vodka, triple sec, cranberry and lime, while the Paloma has a 10% ABV and features tequila, grapefruit, soda and lime.
Co-Founder Rob Wallis spoke n the new Moth canned cocktails saying, "These two new additions to our range mean we now have 10 cocktails in a can for consumers to enjoy – so, whether it’s a tarty sweet Cosmopolitan, a juicy Paloma, a sharp Margarita or a smooth Espresso Martini, we have a cocktail for every taste and occasion.”
The Moth Cosmopolitan and Moth Paloma are both being launched to join the existing range of drinks, which include a variety of bar staples. The Cosmopolitan comes in with a 14.9% ABV and is crafted with vodka, triple sec, cranberry and lime, while the Paloma has a 10% ABV and features tequila, grapefruit, soda and lime.
Co-Founder Rob Wallis spoke n the new Moth canned cocktails saying, "These two new additions to our range mean we now have 10 cocktails in a can for consumers to enjoy – so, whether it’s a tarty sweet Cosmopolitan, a juicy Paloma, a sharp Margarita or a smooth Espresso Martini, we have a cocktail for every taste and occasion.”
Trend Themes
1. Premium Canned Cocktails - Unlocking convenience and sophistication with pre-mixed bar-quality cocktails in a can.
2. Expanded Drink Range - Diversifying offerings to meet consumer demand for a variety of bar staples in convenient formats.
3. Innovation in Ready-to-drink - Pushing boundaries by introducing new flavor combinations and elevated ingredients in canned beverages.
Industry Implications
1. Alcoholic Beverages - Opportunity for brands to innovate by offering upscale, pre-mixed cocktails in easy-to-enjoy formats.
2. Hospitality - Adapting to the demand for premium, on-the-go drinking experiences by providing a diverse range of classy canned cocktails.
3. Food and Beverage Retail - Exploring the market potential of offering a wider selection of sophisticated canned cocktails for at-home enjoyment.
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