The Lakes Distillery Pink Grapefruit Gin Has No Added Sugar
Michael Hemsworth — April 10, 2020 — Marketing
References: lakesdistillery & foodbev
The Lakes Distillery Pink Grapefruit Gin has been created by the brand as a way to help satiate growing demand for flavored gins amongst cocktail-loving consumers. The gin is reported to have a balanced flavor profile that is achieved with juniper along with pink grapefruit to give the spirit a zesty profile that also contains no added sugar or sweeteners. The product is made with water sourced from Lake District National Park and distilled in a traditional copper still.
Dhavall Gandhi spoke on the new Lakes Distillery Pink Grapefruit Gin saying, "Inspired by my favorite Lakes G&T serve – which is garnished with a slice of pink grapefruit – we set out to make a new expression that will stand the test of time alongside our classic Lakes Gin. Following the philosophy of less is more, we explored different garnishes until we discovered the one which perfectly complements the balanced flavor profile of our juniper-forward gin. Ensuring we didn’t overpower the true nature of The Lakes Gin, we chose to enhance the vibrant notes of juniper and coriander with the naturally sweet, uplifting citrus flavor of pink grapefruit, making a lively new addition to our range that simply needs plenty of ice and tonic water to serve.”
Dhavall Gandhi spoke on the new Lakes Distillery Pink Grapefruit Gin saying, "Inspired by my favorite Lakes G&T serve – which is garnished with a slice of pink grapefruit – we set out to make a new expression that will stand the test of time alongside our classic Lakes Gin. Following the philosophy of less is more, we explored different garnishes until we discovered the one which perfectly complements the balanced flavor profile of our juniper-forward gin. Ensuring we didn’t overpower the true nature of The Lakes Gin, we chose to enhance the vibrant notes of juniper and coriander with the naturally sweet, uplifting citrus flavor of pink grapefruit, making a lively new addition to our range that simply needs plenty of ice and tonic water to serve.”
Trend Themes
1. Flavored Gins - The increasing demand for flavored gins presents an opportunity for distilleries to create unique and appealing gin varieties.
2. No Added Sugar Spirits - The creation of spirits without added sugar or sweeteners caters to health-conscious consumers and taps into the trend of clean and natural ingredients.
3. Locally Sourced Water - Using water sourced from specific regions, such as the Lake District National Park, adds a unique selling point to spirits and highlights the importance of locality and sustainability.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the demand for flavored gins by creating innovative and high-quality gin products.
2. Healthy Beverage Industry - The production of spirits without added sugar aligns with the growing trend of health-conscious consumers, offering an opportunity for the healthy beverage industry to expand its product offerings.
3. Sustainable Tourism - Distilleries using locally sourced water from renowned regions can attract tourists interested in experiencing the unique flavors and sustainability efforts tied to the production process.
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