Niche Cocktails Introduced Two New Flavors for its RTD Range
Michael Hemsworth — February 17, 2024 — Lifestyle
References: nichecocktails & foodbev
Niche Cocktails has expanded its ready-to-drink (RTD) cocktail range with two new options that are perfect for discerning drinkers alike to try out as a convenient way to enjoy some classic recipes.
The new products include the Strawberry Daiquiri and Negroni, which come in with 8% and 14% ABVs, respectively. The Strawberry Daiquiri features rum, fresh lime juice, syrup and strawberries, while the Negroni has dry gin with sweet vermouth and Campari. The canned cocktails are making their way to retailers and the on-trade channel in the UK.
CEO Rob Breakwell spoke on the new Niche Cocktails products saying, "These two launches add exciting new flavour profiles to our range of premium cocktails. Wild strawberry daiquiri is our twist on the Cuban classic and is perfect for those that enjoy a fruity, refreshing drink on long summer days, whilst our negroni is a unique blend of bold and complex flavours for the more adventurous cocktail drinker.”
The new products include the Strawberry Daiquiri and Negroni, which come in with 8% and 14% ABVs, respectively. The Strawberry Daiquiri features rum, fresh lime juice, syrup and strawberries, while the Negroni has dry gin with sweet vermouth and Campari. The canned cocktails are making their way to retailers and the on-trade channel in the UK.
CEO Rob Breakwell spoke on the new Niche Cocktails products saying, "These two launches add exciting new flavour profiles to our range of premium cocktails. Wild strawberry daiquiri is our twist on the Cuban classic and is perfect for those that enjoy a fruity, refreshing drink on long summer days, whilst our negroni is a unique blend of bold and complex flavours for the more adventurous cocktail drinker.”
Trend Themes
1. Artisanal Canned Cocktails - Exploring handcrafted RTD cocktails with unique flavor profiles for the conscious consumer.
2. Innovative Ready-to-drink Creations - Discovering new ways to package and deliver premium cocktail experiences to a wider audience.
3. Flavor-forward Canned Mixology - Creating elevated canned cocktail options that cater to a sophisticated palate and convenience.
Industry Implications
1. Food and Beverage - Revamping traditional cocktail consumption with convenient and high-quality RTD products.
2. Alcohol and Spirits - Adapting classic cocktail recipes into portable, on-trend offerings for modern consumers.
3. Hospitality and Retail - Integrating canned cocktails into the market to meet the demand for upscale, quick-sipping beverages.
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