Toxin Cocktails Come in Three Flavor Options
Michael Hemsworth — March 25, 2024 — Lifestyle
References: foodbev
Toxin cocktails are a new line of libations created by The East Coast Cocktail Company in partnership with Rufus Rice targeted towards students to help them enjoy premium drinks that suit their preferences.
The drinks come in three color options including Yellow, Green and Pink, which are inspired by the mojito, cosmo and margarita cocktails, respectively. Toxin Green boasts a matcha mojito flavor with rum, mint and matcha green tea in the mix, while Toxin Yellow has a lime margarita recipe with Brazilian lime, tequila and salt. Finally, Toxin Pink features vodka, raspberries and cranberries.
CEO and Co-Founder Zach Croft commented on the Toxin cocktails saying, "We are excited to be launching our long drinks in three bold flavours, perfect for spirited young adult drinkers looking to create memorable evenings with their friends without spending all their money on unaffordable cocktails. Toxin drinks have a higher ABV than other cocktails and high sugar mixers usually targeted at this consumer age group, but the price is much more accessible for our audience of students and young people looking for a delicious drink and a good time."
The drinks come in three color options including Yellow, Green and Pink, which are inspired by the mojito, cosmo and margarita cocktails, respectively. Toxin Green boasts a matcha mojito flavor with rum, mint and matcha green tea in the mix, while Toxin Yellow has a lime margarita recipe with Brazilian lime, tequila and salt. Finally, Toxin Pink features vodka, raspberries and cranberries.
CEO and Co-Founder Zach Croft commented on the Toxin cocktails saying, "We are excited to be launching our long drinks in three bold flavours, perfect for spirited young adult drinkers looking to create memorable evenings with their friends without spending all their money on unaffordable cocktails. Toxin drinks have a higher ABV than other cocktails and high sugar mixers usually targeted at this consumer age group, but the price is much more accessible for our audience of students and young people looking for a delicious drink and a good time."
Trend Themes
1. Color-coded Gen Z Cocktails - Innovative flavor profiles attract young adult drinkers seeking affordable premium drinks.
2. Toxin Cocktail Line - High ABV and accessible pricing disrupts traditional cocktail market for students and young adults.
3. Premium Ready-to-drink Beverages - Convenient and flavorful pre-mixed cocktails cater to Gen Z's social gatherings and taste preferences.
Industry Implications
1. Beverage Manufacturing - Opportunities for developing unique, high-quality cocktails targeted at the student and young adult demographic.
2. Alcohol Retail - Disrupting the market with affordable, high-alcohol content cocktails tailored to the preferences of the Gen Z consumer.
3. Hospitality and Nightlife - Potential for offering Toxin cocktails as trendy and budget-friendly options for young adult consumers in bars and nightclubs.
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