The Greenbar Distillery Canned Cocktail Range Has Five Flavors
Michael Hemsworth — April 15, 2020 — Marketing
References: greenbardistillery & thespiritsbusiness
The new Greenbar Distillery canned cocktail range is being launched by the brand in 20 states across the US and is focused on delivering exceptional taste for discerning consumers to enjoy when seeking out a premixed libation.
The range includes five options in total which consists of the Coastal Rum & Cola, Single Malt Whiskey & Soda and the City Gin & Tonic along with the alcohol-free Orange Bitters & Soda and Lavender Bitters & Soda. Each of the drinks are available in four-packs that the brand has announced will support reforestation as it plants a tree for every case sold.
The Greenbar Distillery canned cocktail range speaks to the increasing demand for high-quality premixed libations as consumers seek out ways to conveniently enjoy their favorite recipes.
The range includes five options in total which consists of the Coastal Rum & Cola, Single Malt Whiskey & Soda and the City Gin & Tonic along with the alcohol-free Orange Bitters & Soda and Lavender Bitters & Soda. Each of the drinks are available in four-packs that the brand has announced will support reforestation as it plants a tree for every case sold.
The Greenbar Distillery canned cocktail range speaks to the increasing demand for high-quality premixed libations as consumers seek out ways to conveniently enjoy their favorite recipes.
Trend Themes
1. High-quality Canned Cocktails - The trend for high-quality canned cocktails is growing, creating an opportunity for innovative brands to develop unique flavor combinations and packaging designs.
2. Eco-friendly Alcohol Products - The trend for eco-friendly products in the alcohol industry is expanding, providing opportunities for brands to create sustainable packaging and support environmentally-conscious initiatives.
3. Convenience-based Libations - The trend for convenient alcoholic beverages is gaining popularity, allowing beverage companies to develop easy-to-drink products for busy consumers on-the-go.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry has an opportunity to develop and market high-quality canned cocktails to reach consumers looking for convenient yet sophisticated drink options.
2. Packaging - Innovative companies in the packaging industry can create eco-friendly design solutions for canned cocktails and other alcohol products to appeal to environmentally-conscious consumers.
3. Green Initiatives - Brands with a focus on green initiatives can develop sustainable alcohol products and promote their eco-friendly practices to appeal to environmentally-conscious consumers.
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