The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic
Michael Hemsworth — April 22, 2020 — Marketing
References: modelousa & drugstorenews
The Modelo Chelada Mango y Chile is the latest flavor from the brand in its range of michelada beer cocktails that aims to balance a fruitiness with a touch of spice. The drink is made with the brand's signature beer and is infused with mango along with chili peppers that work to give the libation a sweet, spicy profile that will be right at home with the existing flavors in the lineup. The beer cocktail comes in 24 ounce cans and features a 3.5% ABV.
VP of Brand Marketing for Modelo Greg Gallagher spoke on the new Modelo Chelada Mango y Chile saying, "Modelo Chelada Mango y Chile honors the michelada tradition while providing an authentic mango flavor experience that drinkers know and love. The Modelo brand was built on Mexican authenticity and we remain true to our roots by offering this spin on a classic michelada.”
VP of Brand Marketing for Modelo Greg Gallagher spoke on the new Modelo Chelada Mango y Chile saying, "Modelo Chelada Mango y Chile honors the michelada tradition while providing an authentic mango flavor experience that drinkers know and love. The Modelo brand was built on Mexican authenticity and we remain true to our roots by offering this spin on a classic michelada.”
Trend Themes
1. Fruit-infused Beer Cocktails - Combining fruity flavors with beer in cocktail form offers a unique taste experience and appeals to consumers seeking refreshing and unconventional beverages.
2. Spicy Alcoholic Beverages - The combination of fruitiness and spice in alcoholic drinks taps into the growing trend of bold and flavorful beverages, catering to consumers looking for a kick of heat in their libations.
3. Authentic Mexican Flavors - Introducing Mexican-inspired flavors, like mango and chili peppers, into traditional drinks offers an opportunity to leverage cultural authenticity and appeal to consumers who appreciate diverse and rich taste experiences.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend of fruit-infused and spicy beer cocktails, creating innovative and unique flavor combinations that attract adventurous beer enthusiasts.
2. Alcoholic Beverage - The alcoholic beverage industry can explore the market potential of fruit-infused and spicy cocktails, targeting consumers who seek unconventional and flavorful drinking experiences.
3. Hospitality and Restaurants - Restaurants and bars can introduce fruit-infused and spicy beer cocktails to their menus, offering patrons refreshing and distinctive options that stand out from traditional alcoholic beverages.
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