"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Laura McQuarrie — January 8, 2024 — Lifestyle
References: pressforbubly & yahoo
January 10th, or "Quitter's Day," marks the moment when many people have already given up on their New Year's resolutions—and to prevent people from calling it quits on their Dry January efforts, Bubly concocted the Press for Bubly campaign.
To help non-drinkers stick to their freshly set intentions, Bubly took inspiration from lavish "press for champagne" buttons and beginning January 10th, ten winners across Los Angeles, New York and Chicago will have access to free Bubly straight to their door within the hour. Across the rest of the United States, the first 1,000 eligible users to sign up on the Press for Bubly website will get to claim a free eight-pack case of the drink.
To help non-drinkers stick to their freshly set intentions, Bubly took inspiration from lavish "press for champagne" buttons and beginning January 10th, ten winners across Los Angeles, New York and Chicago will have access to free Bubly straight to their door within the hour. Across the rest of the United States, the first 1,000 eligible users to sign up on the Press for Bubly website will get to claim a free eight-pack case of the drink.
Trend Themes
1. On-demand Beverage Delivery - The Press for Bubly campaign showcases the trend of on-demand beverage delivery, providing an opportunity for other companies to offer similar convenience.
2. Dry January Motivation - The Press for Bubly campaign taps into the trend of Dry January, highlighting opportunities for companies to create products or services that support non-drinkers during this month.
3. Creative Marketing Campaigns - Bubly's Press for Bubly campaign demonstrates the trend of creating unique and engaging marketing campaigns, inspiring other companies to think outside the box.
Industry Implications
1. Beverage Delivery - The on-demand beverage delivery trend presents opportunities for companies in the beverage industry to expand their services and reach a wider audience.
2. Non-alcoholic Beverage - The Dry January motivation trend opens up possibilities for companies in the non-alcoholic beverage industry to cater to health-conscious consumers who want alternatives to alcohol.
3. Marketing and Advertising - The trend of creative marketing campaigns offers opportunities for companies in the marketing and advertising industry to create innovative strategies and resonate with consumers.
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