Loverboy Spritz is Low in Calories & Boasts No Added Sugar
Laura McQuarrie — April 21, 2020 — Lifestyle
References: drinkloverboy & prnewswire
Better-for-you beverage brand Loverboy is introducing a new low-calorie spritzer called Loverboy Spritz that's free from added sugar and ready to drink. The refreshing beverage was created to put a new spin on the traditional spritz, especially as consumers are looking for options that aren't overly sweet or artificial. Appealing to the health-conscious consumer, the Blueberry Lemon flavor is designed to taste like a freshly shaken cocktail with notes of berry, basil and zesty citrus, all with just 100 calories.
Notably, Loverboy Spritz is exclusively sold online and offers an easy way for people to enjoy the experience of a healthier refreshment at home that only has two grams of sugar.
Image Credit: Loverboy
Notably, Loverboy Spritz is exclusively sold online and offers an easy way for people to enjoy the experience of a healthier refreshment at home that only has two grams of sugar.
Image Credit: Loverboy
Trend Themes
1. Low-calorie Beverage Alternatives - Creating more low-calorie beverage options can disrupt the traditional sugary drink market and appeal to health-conscious consumers.
2. Online-exclusive Beverage Brands - Focusing on online sales and direct-to-consumer distribution allows brands to reach a wider audience and offer unique products like Loverboy Spritz.
3. Refreshing Ready-to-drink Cocktails - Developing convenient and tasty ready-to-drink cocktails with natural flavors can tap into the growing demand for convenient, but healthier, alcoholic beverage options.
Industry Implications
1. Beverage Industry - The beverage industry can explore creating low-calorie and online-exclusive products to cater to health-conscious consumers and expand their customer base.
2. Online Retail Industry - Online retail platforms can take advantage of the growing demand for specialty beverages by offering a wide range of online-exclusive low-calorie spritzers and other innovative drinks.
3. Alcoholic Beverage Industry - Alcoholic beverage companies can capitalize on the trend of ready-to-drink cocktails by developing refreshing and low-calorie options to cater to consumers seeking convenience and healthier choices.
2.5
Score
Popularity
Activity
Freshness
