Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Tanqueray Nº TEN has embarked on a collaboration with leading designers and tastemakers during Milan Design Week. This partnership, which taps the expertise of brands like Alessi, Meritalia, and Kartell, underscores Tanqueray's commitment to exceptional artistry while also aligning the gin brand with like-minded pioneers in both design and mixology industries.
Nitesh Chhapru, Global Brand Director for Tanqueray, expressed enthusiasm about the launch: "We’re excited to be a considered part of Milan Design Week 2024, introducing the Tanqueray Nº TEN ethos and new design treatment through a curated roster of events with top-tier design brands in celebration of exceptional artistry."
The collaboration extends beyond Milan Design Week, forming part of Tanqueray's newly launched "Tastemakers" program, which features leading mixologists shaping global cocktail culture. Notable figures include Agostino Perrone, Giulia Cuccurullo, Matteo Di Ienno, and Tiffanie Barriere, each contributing to the brand's narrative of creativity and innovation in mixology.
Image Credit: Tanqueray
Nitesh Chhapru, Global Brand Director for Tanqueray, expressed enthusiasm about the launch: "We’re excited to be a considered part of Milan Design Week 2024, introducing the Tanqueray Nº TEN ethos and new design treatment through a curated roster of events with top-tier design brands in celebration of exceptional artistry."
The collaboration extends beyond Milan Design Week, forming part of Tanqueray's newly launched "Tastemakers" program, which features leading mixologists shaping global cocktail culture. Notable figures include Agostino Perrone, Giulia Cuccurullo, Matteo Di Ienno, and Tiffanie Barriere, each contributing to the brand's narrative of creativity and innovation in mixology.
Image Credit: Tanqueray
Trend Themes
1. Design-forward Collaborations - Opportunities for gin brands to partner with leading designers and tastemakers for unique collaborations that elevate brand image and tap into design-focused consumer segments.
2. Artistic Brand Alignments - Potential for brands to align with art-driven industries like design and mixology to showcase commitment to exceptional artistry and strengthen brand positioning among creative consumers.
3. Innovative Mixology Programs - Emerging trend of developing specialized mixology programs featuring renowned mixologists to drive brand narrative of creativity and innovation in the cocktail culture space.
Industry Implications
1. Luxury Design - Luxury design industry can leverage partnerships with spirits brands to create exclusive, design-forward products that appeal to affluent consumers seeking unique and artistic experiences.
2. Hospitality and Entertainment - Opportunities for the hospitality and entertainment industries to collaborate with top mixologists and gin brands to offer innovative cocktail experiences that cater to a design-savvy consumer base.
3. Brand Marketing and Promotion - Brand marketing and promotion sectors can explore strategic alliances with design and mixology influencers to craft compelling narratives around creativity, innovation, and premium brand experiences.
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