Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Laura McQuarrie — November 21, 2024 — Lifestyle
References: craftmix
Instant cocktail mix brand Craftmix makes the process of crafting quality drinks as easy as ripping open a packet, and adding alcohol, water and ice. Alongside year-round favorites like the Classic Margarita and the Mint Mojito, the brand dropped a new Holiday Variety Pack for seasonal enjoyment.
The all-natural, low-calorie, low-sugar Holiday Variety Pack shares 12 instant cocktail packets, including Cranberry Vanilla, Espresso Martini and Spiked Apple Cider flavors made with real fruit and juice powders—and no dairy, soy or cholesterol. Preparing holiday cocktails, or mocktails, is as easy as adding a packet to liquor, and water, and then serving over ice.
In addition to the festive product selection found in the Holiday Variety Pack, adults craving more seasonal flavors will be pleased by other new launches like Cozy Hot Chocolate, which can be spiked.
The all-natural, low-calorie, low-sugar Holiday Variety Pack shares 12 instant cocktail packets, including Cranberry Vanilla, Espresso Martini and Spiked Apple Cider flavors made with real fruit and juice powders—and no dairy, soy or cholesterol. Preparing holiday cocktails, or mocktails, is as easy as adding a packet to liquor, and water, and then serving over ice.
In addition to the festive product selection found in the Holiday Variety Pack, adults craving more seasonal flavors will be pleased by other new launches like Cozy Hot Chocolate, which can be spiked.
Trend Themes
1. Seasonal Beverage Innovation - Introducing flavors like Cranberry Vanilla and Spiked Apple Cider offers novel ways to celebrate special occasions with unique, festive cocktails.
2. Health-conscious Cocktail Consumption - Low-calorie and low-sugar cocktail options cater to health-aware consumers seeking to enjoy drinks without compromising on their dietary restrictions.
3. Home Mixology Kits - Convenient instant cocktail packets empower at-home mixologists to create bar-quality drinks, steering a DIY reinvention of traditional cocktail crafting.
Industry Implications
1. Food & Beverage - The introduction of easy-to-make, all-natural cocktail mixes represents a significant shift towards convenient, healthier drinking options.
2. Health & Wellness - Low-calorie, low-sugar, and dairy-free options reflect a growing demand in the health and wellness industry for products that fit diverse dietary lifestyles.
3. E-commerce & Retail - Offering seasonal and specialty cocktail kits online aligns with the rising trend of consumers seeking unique and convenient home delivery solutions.
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