This Waitrose Box Wine Stays Fresh for 10 Days or More
Michael Hemsworth — April 19, 2020 — Eco
References: waitrose & packagingeurope
This Waitrose box wine has been created by the retail brand in collaboration with Italy-based wine producer Orion Wines as a premium libation option that's focused on delivering a high-quality libation in an eco-friendly packaging.
The "bag in tube" wine contains the equivalent of three bottles of wine and is packaged in a 100% recyclable packaging that is lightweight without sacrificing style. The wines are produced by Head Winemaker at Orion Wines Alessandro Michelon, and are both vegan and organic.
Waitrose buyer Marien Rodriguez spoke on the new box wine product saying, "This is an important step forward in our efforts to become the leading sustainable retailer in the UK. These beautiful Italian wines offer customers the possibility to enjoy wine in a sustainable way. They are organic, vegan and come in a beautifully designed, fully recyclable and convenient tube. The demand from our customers for more sustainable products and packaging, as well as organic and vegan wine, continues to rise and we feel these wines are the perfect additions to our range.”
The "bag in tube" wine contains the equivalent of three bottles of wine and is packaged in a 100% recyclable packaging that is lightweight without sacrificing style. The wines are produced by Head Winemaker at Orion Wines Alessandro Michelon, and are both vegan and organic.
Waitrose buyer Marien Rodriguez spoke on the new box wine product saying, "This is an important step forward in our efforts to become the leading sustainable retailer in the UK. These beautiful Italian wines offer customers the possibility to enjoy wine in a sustainable way. They are organic, vegan and come in a beautifully designed, fully recyclable and convenient tube. The demand from our customers for more sustainable products and packaging, as well as organic and vegan wine, continues to rise and we feel these wines are the perfect additions to our range.”
Trend Themes
1. Eco-friendly Box Wine - Creating and promoting eco-friendly box wine products with premium quality and stylish, recyclable packaging.
2. Organic and Vegan Wine - Producing high-quality wine made with organic and vegan ingredients to meet the growing demand for sustainable and ethical products.
3. Sustainable Retailing - Expanding the range of sustainable products and packaging options in retail stores to meet the rising customer demand for environmentally friendly options.
Industry Implications
1. Wine Industry - Incorporating eco-friendly packaging and organic, vegan ingredients to create high-quality wines that meet the growing demand for sustainable and ethical products.
2. Retail Industry - Offering a wider range of sustainable and eco-friendly products with fully recyclable and convenient packaging to attract environmentally conscious customers and gain a competitive edge.
3. Packaging Industry - Developing new types of lightweight, stylish, and fully recyclable packaging solutions for wines and other products to meet the growing demand for eco-friendly options and reduce waste.
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