Ashton Kutcher and Mila Kunis Created a Quarantine Wine for Charity
Katherine Pendrill — April 21, 2020 — Pop Culture
References: foodandwine
Ashton Kutcher and Mila Kunis are doing their part to support COVID-19 relief efforts with a new product called 'Quarantine Wine.'
As you might have guessed by the name, Quarantine Wine is a quarantine-themed vino. The special wine was created as part of a partnership between the actors and the Walla Walla-based winery Nocking Point. The wine itself is a 2018 Pinot Noir from the Willamette Valley, which was made by the lead winemaker of Battle Creek Vineyards, Sarah Cabot. The twist is that the label of the wine is left blank so you can customize your message for your next virtual happy hour.
100% of the proceeds from sales of the Quarantine Wine will be split between four charities that support COVID-19 relief efforts, including Give Directly, Direct Relief, the Frontline Responders Fund, and America's Food Fund.
Image Credit: Quarantine Wine.
As you might have guessed by the name, Quarantine Wine is a quarantine-themed vino. The special wine was created as part of a partnership between the actors and the Walla Walla-based winery Nocking Point. The wine itself is a 2018 Pinot Noir from the Willamette Valley, which was made by the lead winemaker of Battle Creek Vineyards, Sarah Cabot. The twist is that the label of the wine is left blank so you can customize your message for your next virtual happy hour.
100% of the proceeds from sales of the Quarantine Wine will be split between four charities that support COVID-19 relief efforts, including Give Directly, Direct Relief, the Frontline Responders Fund, and America's Food Fund.
Image Credit: Quarantine Wine.
Trend Themes
1. Customizable Wine Labels - The trend of customizable wine labels allows consumers to personalize their wine bottles, creating unique and memorable experiences.
2. Charitable Partnerships - Collaborations between celebrities and brands to create charitable products provide opportunities for businesses to support meaningful causes while generating revenue.
3. Quarantine-themed Products - The rise of quarantine-themed products, like Quarantine Wine, caters to the current consumer demand for items that reflect their unique experiences during the COVID-19 pandemic.
Industry Implications
1. Wine and Wineries - Wineries and wine brands can leverage customizable wine labels to differentiate their products from competitors and create personalized connections with consumers.
2. Celebrity Endorsements - Companies in various industries can explore partnerships with celebrities to create charitable products, leveraging their influence and popularity to raise funds for important causes.
3. Lifestyle and Home Goods - The market for quarantine-themed products presents an opportunity for companies in the lifestyle and home goods sector to develop innovative, on-trend offerings that resonate with consumers' current experiences and interests.
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