Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Laura McQuarrie — September 20, 2023 — Lifestyle
References: instagram & torontolife
Darling Mimosa got its start in response to a lack of ready-to-drink beverages fitting for brunch and now, the brand offers several refreshing varieties to help adults ease into their day with bright, bubbly options. The ready-to-drink sparkling mimosas are made with local wine and real juice, and they can be sipped and savored in varieties like Orange, Grapefruit and Pineapple.
While many ready-to-drink alcohol options cater to evening occasions, these canned wine beverages distinguish themselves by addressing a notable gap in the market for convenient, effervescent late-morning beverages with a boozy twist. With refreshing and innovative offerings, Darling Mimosa adds a touch of celebration to daytime gatherings, redefining the way people enjoy the fizz of prosecco and the freshness of juice.
While many ready-to-drink alcohol options cater to evening occasions, these canned wine beverages distinguish themselves by addressing a notable gap in the market for convenient, effervescent late-morning beverages with a boozy twist. With refreshing and innovative offerings, Darling Mimosa adds a touch of celebration to daytime gatherings, redefining the way people enjoy the fizz of prosecco and the freshness of juice.
Trend Themes
1. Conveniently Canned Beverages - The rise of ready-to-drink sparkling mimosas in conveniently canned form creates a new trend in the beverage industry.
2. Daytime Alcohol Options - Addressing a gap in the market, ready-to-drink sparkling mimosas offer a new trend for adults looking for boozy twist in late-morning gatherings.
3. Redefining Brunch Beverages - Darling Mimosa's refreshing and innovative offerings redefine the way people enjoy the fizz of prosecco and the freshness of juice, creating a new trend in brunch culture.
Industry Implications
1. Beverage Industry - The rise of ready-to-drink sparkling mimosas provides disruptive innovation opportunities for beverage companies to explore new canned product lines.
2. Alcohol Industry - Addressing the gap for daytime alcohol options, ready-to-drink sparkling mimosas open up disruptive innovation opportunities for alcohol brands to expand their portfolio and tap into the brunch market.
3. Hospitality Industry - With Darling Mimosa's redefinition of brunch beverages, there are disruptive innovation opportunities for hospitality companies to create unique brunch experiences that feature these ready-to-drink sparkling mimosas.
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