The Crook & Marker Spiked Teas and Lemonades are Low in Calories
Michael Hemsworth — April 23, 2020 — Marketing
References: crookandmarker & bevnet
Premixed cocktails and coolers were traditionally known for having high levels of sugar and artificial ingredients, so brands are taking notice by offering consumers an alternative like the Crook & Marker Organic Spiked Teas and Lemonades.
The drinks come in a total of eight varieties including Peach Tea, Lemon Tea, Sweet Tea and Raspberry Tea for the Spiked Tea range, while the Spiked Lemonade range includes Classic Lemonade, Blueberry Lemonade, Raspberry Lemonade and Watermelon Lemonade. The drinks all contain organic flavors and feature a 4% ABV per can to make them comparable to other canned cocktails, ciders and beers on the market.
The Crook & Marker Organic Spiked Teas and Lemonades were boasted by Founder Ben Weiss who said, "The hard tea and lemonade categories were long overdue for a makeover because of the current offerings’ reliance on sugar, calories and artificial ingredients to deliver flavor. With Crook & Marker Spiked Teas and Spiked Lemonades, we’re giving today’s consumers the bold, refreshing flavor and variety they want, with USDA organic ingredients they can feel good about."
The drinks come in a total of eight varieties including Peach Tea, Lemon Tea, Sweet Tea and Raspberry Tea for the Spiked Tea range, while the Spiked Lemonade range includes Classic Lemonade, Blueberry Lemonade, Raspberry Lemonade and Watermelon Lemonade. The drinks all contain organic flavors and feature a 4% ABV per can to make them comparable to other canned cocktails, ciders and beers on the market.
The Crook & Marker Organic Spiked Teas and Lemonades were boasted by Founder Ben Weiss who said, "The hard tea and lemonade categories were long overdue for a makeover because of the current offerings’ reliance on sugar, calories and artificial ingredients to deliver flavor. With Crook & Marker Spiked Teas and Spiked Lemonades, we’re giving today’s consumers the bold, refreshing flavor and variety they want, with USDA organic ingredients they can feel good about."
Trend Themes
1. Low-calorie Premixed Cocktails - The trend of offering low-calorie premixed cocktails provides an opportunity for brands to cater to health-conscious consumers while maintaining flavorful options.
2. Organic Spiked Teas and Lemonades - The rise of organic spiked teas and lemonades presents an opportunity for brands to tap into the demand for natural and clean label beverages.
3. Revamped Hard Tea and Lemonade Categories - The makeover of the hard tea and lemonade categories signifies an opportunity for brands to differentiate themselves by offering innovative alternatives to traditional sugary options.
Industry Implications
1. Beverage Industry - The beverage industry can explore the trend of low-calorie premixed cocktails and organic spiked teas and lemonades to develop innovative products for health-conscious consumers.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the trend of low-calorie premixed cocktails and revamped hard tea and lemonade categories to cater to consumers seeking flavorful, guilt-free options.
3. Natural and Organic Food Industry - The natural and organic food industry can leverage the demand for organic spiked teas and lemonades to expand their offerings and meet the growing interest in clean label beverages.
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