The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
Laura McQuarrie — May 2, 2020 — Lifestyle
References: asahibeer.co.jp & soranews24
Physical bars, pubs and other drinking venues may be temporarily closed but people are coming together remotely thanks to events like the Asahi Online Virtual Bar. Asahi recently hosted an online drinking party that virtually united 1,000 people, including comedians and celebrities from Japan.
Those who got to participate in the Asahi Online Virtual Bar were chosen thanks to a lottery system and they had the chance to collectively raise their cans of Asahi Super Dry for a toast. As the online event was populated by a great turnout, all but four microphones were muted so that the celebrity hosts could keep the conversation flowing. Attendees also got to learn how to skillfully pour a can of beer into a glass, take a quiz, recreate a popular Asahi Super Dry and change their wallpaper. Soon, another Asahi Online Virtual Bar event will be held for another 1,000 people.
Image Credit: Asahi
Those who got to participate in the Asahi Online Virtual Bar were chosen thanks to a lottery system and they had the chance to collectively raise their cans of Asahi Super Dry for a toast. As the online event was populated by a great turnout, all but four microphones were muted so that the celebrity hosts could keep the conversation flowing. Attendees also got to learn how to skillfully pour a can of beer into a glass, take a quiz, recreate a popular Asahi Super Dry and change their wallpaper. Soon, another Asahi Online Virtual Bar event will be held for another 1,000 people.
Image Credit: Asahi
Trend Themes
1. Virtual Bar Experiences - Disruptive innovation opportunity: Creating virtual bar experiences that bring people together remotely and offer unique interactive activities.
2. Online Drinking Parties - Disruptive innovation opportunity: Hosting online drinking parties that connect people through virtual platforms and provide opportunities for engagement with celebrities and influencers.
3. Remote Socializing - Disruptive innovation opportunity: Developing platforms and technologies that facilitate remote socializing and enable large-scale virtual gatherings.
Industry Implications
1. Hospitality and Entertainment - Disruptive innovation opportunity: Leveraging virtual bar experiences to enhance the hospitality and entertainment industry by offering unique online socializing options.
2. Alcohol and Beverage - Disruptive innovation opportunity: Expanding the alcohol and beverage industry by creating online drinking party platforms and virtual bar experiences that cater to a global audience.
3. Event Technology - Disruptive innovation opportunity: Developing event technology solutions that enable seamless virtual gatherings and interactive experiences, redefining the event industry.
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