Fortnum & Mason's Easter Tea Boasts a Botanical Flavor Profile
Jana Pijak — April 10, 2020 — Lifestyle
References: fortnumandmason
Fortnum & Mason's Easter Tea blend consists of loose leaf black Ceylon tea leaves and marigold and cornflower blossoms. The holiday-themed blend is also infused with elderflower and orange blossom ingredients and is an afternoon treat that tastes best when served alongside light snacks.
This aromatic Easter Tea blend boasts a botanical flavor profile and is just one of the artisan offerings from Fortnum & Mason this holiday. The fine food retailer also offers a variety of opulent chocolate eggs for those with a sweet tooth, along with artisan hampers, wine and spirit gifts and more.
While most Easter traditions are child-focused -- from Easter egg hunts to DIY crafts -- more food and beverage brands are appealing to adults with handcrafted sweets and products like this signature tea blend.
This aromatic Easter Tea blend boasts a botanical flavor profile and is just one of the artisan offerings from Fortnum & Mason this holiday. The fine food retailer also offers a variety of opulent chocolate eggs for those with a sweet tooth, along with artisan hampers, wine and spirit gifts and more.
While most Easter traditions are child-focused -- from Easter egg hunts to DIY crafts -- more food and beverage brands are appealing to adults with handcrafted sweets and products like this signature tea blend.
Trend Themes
1. Artisan Easter Blends - Food and beverage companies can capitalize on the trend of handcrafted and specialty products for holidays such as Easter.
2. Botanical Flavor Profiles - The demand for unique and natural flavor profiles in food and beverages presents an opportunity for companies to experiment with botanical ingredients.
3. Adult-centric Easter Offerings - Brands can explore the market of adults seeking indulgent and sophisticated Easter treats beyond traditional children-focused products.
Industry Implications
1. Food and Beverage - Food and beverage businesses can create artisan products for holidays like Easter, such as specialty tea blends and handcrafted chocolate.
2. Natural Products - Companies that offer natural and botanical ingredients can supply the growing demand for products with unique flavor profiles.
3. Gifts and Hampers - Businesses that specialize in gifting, such as Fortnum & Mason, can expand their product offerings to include artisan Easter products catering to adult tastes.
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