Moth's Cocktails Make It Easy to Appreciate Quality Classics
Laura McQuarrie — November 21, 2023 — Lifestyle
References: mothdrinks & thespiritsbusiness
Cocktail enthusiasts in the United States are being introduced to Moth's range of bar-strength canned cocktails, which offer a convenient way to enjoy some of the most classic cocktails from around the world. Rob Wallis, Moth’s co-founder, says, "We started Moth with one goal: to make the most delicious cocktails in a can to be enjoyed wherever, whenever and with whoever as easily as a can of beer."
In this canned cocktail range, drinkers will find flavorful, high-quality options like the Mojito, Margarita, Espresso Martini and Piña Colada, which rival serves straight from the bar. These canned bar-quality cocktails share a taste of award-winning craft spirits whether a drinker finds themselves unwinding at home or enjoying a picnic outdoors.
In this canned cocktail range, drinkers will find flavorful, high-quality options like the Mojito, Margarita, Espresso Martini and Piña Colada, which rival serves straight from the bar. These canned bar-quality cocktails share a taste of award-winning craft spirits whether a drinker finds themselves unwinding at home or enjoying a picnic outdoors.
Trend Themes
1. Convenient Canned Cocktails - The rise of bar-strength canned cocktails provides a convenient way for cocktail enthusiasts to enjoy high-quality drinks at any time and any place.
2. Premium Ready-to-drink Cocktails - The introduction of Moth's range of bar-strength canned cocktails highlights the trend of premium, ready-to-drink cocktails that rival drinks served in bars.
3. Craft Cocktails On-the-go - Moth's canned cocktail range brings the trend of craft cocktails to outdoor activities, allowing consumers to enjoy award-winning mixed drinks while picnicking or on the go.
Industry Implications
1. Alcoholic Beverages - The rise of bar-strength canned cocktails disrupts the traditional alcoholic beverage industry, offering an alternative to bottled cocktails and encouraging innovation in ready-to-drink options.
2. Packaged Foods - Moth's canned cocktails create opportunities for collaboration between the packaged foods and spirits industries, as they provide a new way to package and distribute high-quality mixed drinks.
3. Cocktail Equipment - The convenience and popularity of bar-strength canned cocktails drive a demand for innovative cocktail equipment that allows consumers to recreate the bar experience at home.
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