Nowadays Launches Ready-to-Drink THC Beverages in Four Flavors
Grace Mahas — August 23, 2024 — Lifestyle
References: trynowadays
Nowadays, the pioneering cannabis-infused spirit brand, has expanded its portfolio with the introduction of THC Canned Cocktails. This new product line offers a low-dose variety containing 5mg THC per can, available in four flavors: Original, Spicy Lime, Citrus, and Berry. The ready-to-drink beverages are crafted using Nowadays' signature cannabis-infused spirit, combined with carbonated water and natural fruit flavors, promising a smooth sip and crisp finish.
The canned cocktails cater to the growing demand for alcohol alternatives, delivering a light and buzzy experience within 15 minutes of consumption. Each 12oz can contains 25 calories or less, making it a health-conscious choice for consumers. Nowadays THC Canned Cocktails will be available for direct-to-consumer purchase on the brand's website and in select retailers across 40 states. This launch reinforces Nowadays' position as an industry leader in the cannabis beverage market, following their recent accolades including Fast Company's 2024 Most Innovative Companies recognition.
The canned cocktails cater to the growing demand for alcohol alternatives, delivering a light and buzzy experience within 15 minutes of consumption. Each 12oz can contains 25 calories or less, making it a health-conscious choice for consumers. Nowadays THC Canned Cocktails will be available for direct-to-consumer purchase on the brand's website and in select retailers across 40 states. This launch reinforces Nowadays' position as an industry leader in the cannabis beverage market, following their recent accolades including Fast Company's 2024 Most Innovative Companies recognition.
Trend Themes
1. Low-dose Cannabis Beverages - The introduction of THC Canned Cocktails with modest THC levels taps into the demand for controlled, mild intoxication options.
2. Alternative Alcohol-free Drinks - The growing market for alcohol alternatives, including cannabis-infused options, reflects increasing health-consciousness and lifestyle shifts among consumers.
3. Functional Canned Cocktails - Combining cannabis with natural fruit flavors in a ready-to-drink format highlights a trend toward functional beverages that offer specific effects and benefits.
Industry Implications
1. Cannabis-infused Beverages - Innovations like THC Canned Cocktails are driving growth in the cannabis beverage sector, offering consumers novel ways to enjoy cannabis.
2. Health-conscious Food and Drink - Low-calorie and natural ingredient formulations in beverages are gaining traction, aligning with broader health and wellness trends.
3. Direct-to-consumer Sales - Brands like Nowadays leveraging direct-to-consumer models for cannabis beverages cater to the convenience demands of modern consumers.
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