Disaronno Velvet is Recommended to be Served Over Ice
Michael Hemsworth — April 27, 2020 — Marketing
References: disaronno & thespiritsbusiness
The Disaronno Velvet liqueur is the latest product from the Italy-based brand that's formulated to offer a rich, creamy experience for those seeking a new iteration of the iconic product. The drink is reported to have a smooth mouthfeel and has a 17% ABV that's a fair bit lower than the brand's flagship product that has a 28% ABV. The liqueur is encouraged to be served over ice, which makes it a ready-to-drink option that's perfect for enjoyment whenever the mood strikes.
Managing Director of Disaronno International UK Neil Jardine spoke on the new Disaronno Velvet saying, "The unique tasting experience enjoyed over ice means consumers across the UK can enjoy a completely new product, still with the distinctive taste of Disaronno which is loved around the world, even during this enforced period at home. The launch is incredibly exciting for us and we have big ambitions for the brand in the UK and entering a new category with the launch of Velvet is only the start.”
Managing Director of Disaronno International UK Neil Jardine spoke on the new Disaronno Velvet saying, "The unique tasting experience enjoyed over ice means consumers across the UK can enjoy a completely new product, still with the distinctive taste of Disaronno which is loved around the world, even during this enforced period at home. The launch is incredibly exciting for us and we have big ambitions for the brand in the UK and entering a new category with the launch of Velvet is only the start.”
Trend Themes
1. Creamy Liqueur Alternatives - Opportunity for other brands to offer their own versions of creamy liqueurs to rival the Disaronno Velvet product.
2. Lower Alcohol Content Liqueurs - Opportunity for brands to offer liqueurs with lower ABV to compete with the Disaronno Velvet product which has a lower ABV than the brand's flagship product.
3. Ready-to-drink Liqueurs - Opportunity for brands to launch their own ready-to-drink liqueurs, like the Disaronno Velvet, that's easy to consume and perfect for on-the-go enjoyment.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunities in alcoholic beverages industry to develop unique liqueurs that meets consumers' taste preference and lifestyle.
2. Convenience Retail - Disruptive innovation opportunities in convenience retail industry to offer more ready-to-drink alcoholic products, like the Disaronno Velvet, that cater to consumers' busy lifestyle.
3. Luxury Goods - Disruptive innovation opportunities in luxury goods industry to offer premium creamy liqueurs, like the Disaronno Velvet, that cater to consumers' premium lifestyle and taste preferences.
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