Dalgona Elevates the Coffee Experience with Texture
Laura McQuarrie — April 16, 2020 — Art & Design
References: thedieline
Inspired by the popularity of whipped coffee that people are preparing at home, graphic designer Paul Lee created a whipped coffee concept, packaging and brand identity for Dalgona. Two types of packaging designs were created, one for the original flavor and another that supports the creation of whipped matcha beverages. The packaging takes the form of 100% recyclable cardboard that has the potential to be creatively repurposed after it has served its intended purpose.
As making whipped coffee or matcha involves combining either instant coffee or powdered matcha with some sort of milk and sugar and vigorously mixing, these pre-packaged mixes have the potential to make it even easier for people to enjoy Dalgona at home.
Image Credit: Paul Lee
As making whipped coffee or matcha involves combining either instant coffee or powdered matcha with some sort of milk and sugar and vigorously mixing, these pre-packaged mixes have the potential to make it even easier for people to enjoy Dalgona at home.
Image Credit: Paul Lee
Trend Themes
1. Pre-packaged Coffee Mixes - The trend of pre-packaged coffee mixes offers convenience and accessibility for consumers to enjoy whipped coffee at home.
2. Sustainable Packaging Solutions - The trend of sustainable packaging solutions provides opportunities for brands like Dalgona to showcase their commitment to environmental responsibility.
3. Whipped Matcha Beverages - The trend of whipped matcha beverages presents a unique flavor twist on the popular whipped coffee trend.
Industry Implications
1. Food and Beverage Packaging - The food and beverage packaging industry can explore innovative packaging designs for pre-packaged coffee mixes like Dalgona.
2. Sustainable Packaging - The sustainable packaging industry can collaborate with brands like Dalgona to develop eco-friendly solutions for packaging whipped coffee and matcha mixtures.
3. Coffee and Tea Industry - The coffee and tea industry can capitalize on the demand for whipped coffee and matcha beverages by offering pre-packaged mixes and innovative flavors.
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