Via Carota Craft Cocktails' Sparkling Range is Ready to Sip
Laura McQuarrie — May 14, 2024 — Lifestyle
References: drinkviacarota & investorsobserver
The all-new Via Carota Craft Cocktails Sparkling Range joins an existing line of still, ready-to-serve cocktails launched in 2023 and introduces five fizzy and refreshing classic cocktails in single-serve, ready-to-pour bespoke bottles. These bubbly, bar-quality cocktails include a Spritz, Paloma and French 75, as well as TikTok-viral favorites like the Negroni Sbagliato and White Negroni Sbagliato. Across many of these new sparkling cocktails, sweet and bitter notes are united, satisfying consumers' desire for both indulgence and complexity in every sip.
Created to elevate the at-home cocktail experience, these new Via Carota Craft Cocktails amp up the best features of classic sparkling cocktails and infuse them with quality and convenience. Available in 10-pack and 4-packs, the sparkling cocktail range keep at-home bar carts stocked to celebrate special and everyday occasions.
Created to elevate the at-home cocktail experience, these new Via Carota Craft Cocktails amp up the best features of classic sparkling cocktails and infuse them with quality and convenience. Available in 10-pack and 4-packs, the sparkling cocktail range keep at-home bar carts stocked to celebrate special and everyday occasions.
Trend Themes
1. Single-serve Cocktails - The introduction of single-serve, ready-to-pour cocktail bottles caters to consumer demand for convenience in premium beverage options.
2. Tiktok-viral Drinks - Leveraging the popularity of TikTok-viral drinks like Negroni Sbagliato shows the influence of social media trends on product development.
3. Sweet-bitter Flavor Fusion - Combining sweet and bitter notes in sparkling cocktails appeals to consumers seeking a balance of indulgence and complexity in their drinks.
Industry Implications
1. Ready-to-drink Alcoholic Beverages - The expansion into sparkling ready-to-drink cocktails highlights a growing market in the convenience of pre-mixed alcoholic beverages.
2. Home Entertainment - Elevating the at-home cocktail experience with high-quality, ready-to-pour options aligns with the increasing trend of personal home entertainment.
3. Social Media Marketing - The inclusion of TikTok-viral cocktail flavors emphasizes the importance of social media in influencing product offerings and consumer preferences.
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