Beer may be one of the world's most universal beverages, and because of its widespread popularity, a number of different beer branding innovations have emerged. Beer drinkers are everywhere and they belong to every demographic over 19 (or at least we like to think so). With so many markets available to tap into and so many brands on the market place, beer branding is incredibly varied.
From beers sporting Mexican wrestler masks to female-centric brews, designers must be inventive to make sure they reach their target audience effectively and cut through the competition with eye-popping aesthetics. With so many brews to choose from and so many gorgeous labels, your sure to find a brew specific to your age, class and gender.
From the hilarious to the classy, these beer branding innovations are increasingly inventive and even seductive at times.
75 Beer Branding Innovations
75
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
74
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
73
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
72
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
71
Cardboard Beer Branding
The Mug Pub by Ivan Maximov is for Eco-Friendly Boozers
70
Intoxicating 'Star Wars' Tributes
The 'Beer2D2' Heineken R2-D2 by Lockwasher Rocks
69
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
68
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
67
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
66
Faux Alcohol Packaging
Kalimulin Ilya Designs Beer Labels for Unlikely Companies
65
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
64
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
63
Irish-Inspired Alcohol Branding
Lucky Brew Beer Labels Make Drinking About the Occasion
62
Intersecting Bottle Designs
Dos Equis and Kaws Collaborate for Beautiful Booze Bottles
61
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
60
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
59
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
58
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
57
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
56
Fairytale Beer
Grimm Brothers Brewhouse Will Take You Back to Your Childhood
55
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
54
Grossly Branded Beers
The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name
53
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
52
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
51
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
50
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
49
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
48
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
47
Faux-Wood Beer Cans
These Velkopopovicky Kozel Beer Cans Appear to be Made of Carved Wood
46
Landmark Packaging
The Estrella Damm Beer Packaging by Erik G. de Lopidana Ties in History
45
Pre-Prohibition Beer
Batch 19 Beer Offers Pre-Prohibition Flavor With Rare Retro Recipe
44
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
43
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
42
Marijuana Beverages
The New Canna Cola Pot-Laced Sodas Come in Five Mind-Blowing Flavors
41
Dimpled Lager Labeling
McLaren Vale Ale Branding Penetrates the Beer Industry
40
Citrus-Infused Alcohol
'Cafe Blond' Ensures Your Beer is Lemony Fresh
39
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
38
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
37
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
36
Chocolate Boxed Beers
Motorman Chocolate Lager Comes With Its Own Set of Rules
35
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
34
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
33
Astronomical Pun Packaging
Stoutnik Beer Branding Likens the Dark Brew to the Universe's Backdrop
32
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
31
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
30
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
29
Crisp Beer Branding
Copen*hagen by Carlsberg has Clean Packaging for Youthful Consumers
28
Artful Can Branding
Cans Get a Makeover With Interesting Results
27
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
26
Pill Bottle Beer Branding
Howe Sound Lager Packaging Contains Your Alcoholic Cure
25
Sports Equipment Kegs
The Moretti Ball was Designed to Appeal to Football and Beer Fans Alike
24
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
23
Tattoo-Inspired Wine Bottles
Cornish Mead Company Rebrands After 50 Years
22
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
21
Brown-Bagged Beer
The Doss Blockos Beer Gives You That "Drinking in Public" Feel
20
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
19
Summertime Beer Bottles
The Corona Extra Spring 2011 Campaign Asks You to 'Find Your Beach'
18
Hip Happy Hour Branding
The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
17
Birdbrained Bottle Labels
Brouwerij 't Ij Beer Features a Colorful Ostrich Insignia
16
Ice Cold Packaging
Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
15
Playful Translation Packaging
Westerham Brewery Beer is a British-German Medley
14
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
13
Wolf Man Micro-Brews
Paix-Dieu from Brewery Caulier is Brewed Under the Light of a Full Moon
12
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
11
Aristocratic Fertility Alcohol
The Royal Virility Performance Beer Contains Viagra and Chocolate
10
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
9
Sexually Oriented Brews
Purple Hand Beer and Salamandra by Minerva are the First "Queer Beers"
8
Bomb-Inspired Beer
Smashbomb Beer Has Been Deemed too Violent for Stores
7
Branded Beer Scarves
The Beer Tag Makes It Easier to Identify Your Bottle of Brew
6
Almighty Kosher Ales
He'Brew The Chosen Beers are Beverages with a Jewish Twist
5
Presidential Pilsners
This White House Honey Ale Debuted at the Capitol Hill Super Bowl Party
4
Eco-Friendly Beer
Get Drunk and Save the World With Wasted German Beer
3
Dutch Super Beers
'Start the Future' Has a Dangerously High Alcohol Content
2
Spooky Jet-Black Brews
The Market Store Gives Guinness a Holiday Makeover
1
Patriotic Super Beers
Brewdog's ‘Sink the Bismarck' Has 41% ABV
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Grill-Inspired Beer Dispensers
The Miller Lite Big Green Kegg Holds a Quarter-Barrel of Beer
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Festive Mojito Lagers
Beavertown Brewery Has a New Mojito Lager Dubbed the 'Spicy Boi'
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Branded Beer-Opening Nutcrackers
Miller Lite Creates Nutcracker That Cracks Open Your Beer
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Tequila-Inspired Malt Beverages
The el Jimador Spiked Bebidas Variety Pack Has Four Flavors
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Football Team-Themed Beers
Aberdeen Football Club and Fierce Beer Collaborated on a Libation
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Bold Malt Whisky Branding
Monkey Shoulder Unveils Its Fresh New Look in Canada
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Unabashedly Traditional Lagers
This Delectable Lager is Designed For Year-Round Enjoyment
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Soda-Inspired Sneaker Designs
The Wolverine Y Jarritos Trade Wedge Boot is Playful and Exclusive
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
Hockey Player Packaging Designs
Molson Features Special Lager Packaging for Stanley Cup Finals
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Harmony-Emphasizing 3D Advertisements
Wuliangye Debuted a Clever Ad in New York’s Times Square
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor