The Interactive Heineken Beer Bottle Illuminates When People Cheers
References: heinekenignite.tumblr & news.cnet
Maintaining its standing as the most epic party beer, Heineken has come out with an interactive Heineken beer bottle design that parties harder than ever before.
Every time someone clinks their bottle together for a cheers, the bottles light up, but it doesn't stop there. Whenever someone takes a sip, the light will start to flash and whenever the DJ cranks up the volume and drops a sick beat, the light will dance along with the music. These glowing beer bottles are so much fun that they beat out glow sticks and other light-up raver gear any time because they also contain delicious, premium beer.
Micro-sensors set off the LED lights embedded within the new interactive Heineken beer bottle, making it the first intelligent alcohol bottle that knows how to party.
Every time someone clinks their bottle together for a cheers, the bottles light up, but it doesn't stop there. Whenever someone takes a sip, the light will start to flash and whenever the DJ cranks up the volume and drops a sick beat, the light will dance along with the music. These glowing beer bottles are so much fun that they beat out glow sticks and other light-up raver gear any time because they also contain delicious, premium beer.
Micro-sensors set off the LED lights embedded within the new interactive Heineken beer bottle, making it the first intelligent alcohol bottle that knows how to party.
Trend Themes
1. Interactive Beverage Packaging - Companies can explore embedding micro-sensors and LED lights in their drink packaging to create interactive experiences for consumers.
2. Innovative Labeling Techniques - Beverage companies can experiment with new labeling techniques, like glow-in-the-dark labels, to capture consumer attention and create memorable experiences.
3. Smart Packaging - Packaging companies can develop smart packaging solutions that utilize technology like micro-sensors to create innovative experiences and gather data on consumer behavior.
Industry Implications
1. Alcoholic Beverages - Breweries and distilleries can leverage innovative packaging and labeling techniques to differentiate their products in a crowded market and create unique drinking experiences for consumers.
2. Packaging - Companies in the packaging industry can explore new ways to incorporate technology and create innovative designs that meet the evolving needs of consumers and brands.
3. Event Planning - Event planners can incorporate interactive drink packaging like glowing beer bottles into their events to create memorable and engaging experiences for attendees.
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