Monteith's Single Source Lager Has the Look of Luxury
Amelia Roblin — February 26, 2011 — Lifestyle
References: designworks.co.nz & packagingoftheworld
Beer may not always incite thoughts of classy consumption, but the image associated with Monteith's Single Source Lager has a distinctively dignified character. Branding for the upmarket booze label was conceived by Designworks of New Zealand to harken to the brewer's existing look while refining its shelf appeal.
Protected within thick black glass bottles, Monteith's Single Source Lager Beer is shielded from light and heat to preserve its smooth flavor. An embossed box and chic paper packaging upgrade this brand of alcohol for classy occasions.
Protected within thick black glass bottles, Monteith's Single Source Lager Beer is shielded from light and heat to preserve its smooth flavor. An embossed box and chic paper packaging upgrade this brand of alcohol for classy occasions.
Trend Themes
1. Premium Packaging - Brands can explore innovative packaging solutions to elevate the perception of their products and enhance shelf appeal.
2. Luxury Branding - Companies can enhance their brand image by incorporating elegant and refined aesthetics into their marketing materials and product designs.
3. Preservation Techniques - There is an opportunity to develop new methods or technologies to protect the flavor and quality of beverages, such as shielding them from light and heat.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage premium packaging and luxury branding to target a more sophisticated consumer base.
2. Packaging Design - There is a demand for creative and visually appealing packaging designs that can elevate the perceived value of various products, including beer.
3. Food Preservation - The food preservation industry can explore innovative techniques to extend the shelf life and quality of perishable items, such as developing protective packaging solutions.
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