Lionel Messi and Stanley Join on a 1913 Collection
Amy Duong — December 10, 2024 — Art & Design
References: go.skimresources & community.designtaxi
Iconic soccer athlete Lionel Messi works in collaboration with Stanley to bring the 1913 collection to life. The lifestyle drinkware brand has unveiled a special partnership that will run over multiple years. The duo will blend progressive sporting excellence with hydration solutions so the six-piece capsule kicks off with the signature GOAT pink colorway.
This is a celebration of Messi's status as one of the greatest athletes. The collection is rooted in the athlete's personal connection to maté: a traditional South American drink that represents heritage, culture, and community in Argentina. The capsule truly brings a sense of cultural authenticity to every single product. Some notable products in the range include the "Classic Maté Mug (8oz) and the Maté Bombilla Straw."
Image Credit: Stanley 1913
This is a celebration of Messi's status as one of the greatest athletes. The collection is rooted in the athlete's personal connection to maté: a traditional South American drink that represents heritage, culture, and community in Argentina. The capsule truly brings a sense of cultural authenticity to every single product. Some notable products in the range include the "Classic Maté Mug (8oz) and the Maté Bombilla Straw."
Image Credit: Stanley 1913
Trend Themes
1. Athlete-collab Product Lines - Pairing legendary sports figures with lifestyle brands amplifies cultural significance and consumer engagement.
2. Cultural Authenticity in Merchandise - Incorporating traditional elements and heritage into products creates deeper emotional connections with customers.
3. Lifestyle-oriented Drinkware - Combining lifestyle and performance in drinkware offers multifunctional and aesthetically pleasing consumer choices.
Industry Implications
1. Sports Merchandise - Leveraging athlete endorsements transforms regular products into coveted collector's items.
2. Cultural Goods - Products that honor and reflect cultural traditions resonate strongly in diverse markets.
3. Hydration Solutions - Innovative drinkware that aligns with personal lifestyles and athlete-inspired designs enhances market appeal.
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