The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
Jaime Neely — August 29, 2011 — Lifestyle
References: springdesignpartners & thedieline
Hatuey Beer, the classic Cuban beer enjoyed by residents of Southern Florida, has recently undergone a packaging makeover. With the help of Spring Design Partners, Hatuey Beer now proudly sports a contemporary design that pays tribute to the roots of this authentic beverage. The bottle features a 16th century India chief who played an important role in Cuba's war of resistance.
While Hatuey Beer is an old classic for many individuals, the fresh new packaging redefines it as a youthful and hip beverage. With bright colors and modern font, the new packaging is not only rave-worthy characteristic of Hatuey Beer.
Implications - Businesses that makeover or revamp their products' presentations to match modern design styles will likely benefit in many ways. A contemporary packaging model will generate large profits by appealing to a more youthful clientele.
While Hatuey Beer is an old classic for many individuals, the fresh new packaging redefines it as a youthful and hip beverage. With bright colors and modern font, the new packaging is not only rave-worthy characteristic of Hatuey Beer.
Implications - Businesses that makeover or revamp their products' presentations to match modern design styles will likely benefit in many ways. A contemporary packaging model will generate large profits by appealing to a more youthful clientele.
Trend Themes
1. Contemporary Packaging - Revamping product packaging to match modern design styles can attract a more youthful clientele.
2. Youthful Branding - Refreshing a classic product with a modern and hip image can appeal to a younger target audience.
3. Authentic Tribute - Incorporating historical roots and cultural references in product packaging can create a unique and engaging experience.
Industry Implications
1. Beverage - The beverage industry can benefit from contemporary packaging makeovers that attract a younger consumer base.
2. Design - The design industry can assist businesses in revamping their products' presentations to align with modern design trends.
3. Hospitality - The hospitality industry can enhance the customer experience by incorporating historical and cultural references in their products or services.
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