The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
Kristina Marković — February 21, 2014 — Lifestyle
References: karlgrandin & hopsandcraft
The psychedelic beer bottle designs by Karl Grandin were inspired by his day dreams. The Swedish designer opened his nomadic craft brewery Omnipollo in 2011. Karl Grandin is also an artist, so naturally the beer labels are designed by him also. Each brightly colored label has a one-of-a-kind illustration. Even though the symbols and designs are simple, the beer bottles are sure to stand out on the shelves.
The incredibly quirky branding is appealing to a younger demographic, especially the artsy type. The trippy Omnipollo are daydream inspired designs are meant to catapult the craft beer consumer into another universe. Karl Grandin wants Omnipollo beer drinkers to travel to far off lands and galaxies. The hippie-esque beer bottle design combined with the delicious beer will leave people having their own daydreams.
The incredibly quirky branding is appealing to a younger demographic, especially the artsy type. The trippy Omnipollo are daydream inspired designs are meant to catapult the craft beer consumer into another universe. Karl Grandin wants Omnipollo beer drinkers to travel to far off lands and galaxies. The hippie-esque beer bottle design combined with the delicious beer will leave people having their own daydreams.
Trend Themes
1. Psychedelic Beer Bottle Designs - Disruptive innovation opportunity: Experiment with unconventional and eye-catching bottle label designs to attract younger, artsy consumers.
2. Nomadic Craft Brewery - Disruptive innovation opportunity: Explore the concept of a roaming or pop-up craft brewery to create unique beer experiences in different locations.
3. Daydream-inspired Branding - Disruptive innovation opportunity: Use imaginative and storytelling branding strategies to transport consumers into an alternate reality, enhancing their beer-drinking experience.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Embrace unconventional branding and packaging designs to differentiate craft beer brands in a competitive market.
2. Art and Design - Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning and unique labels, transforming beer bottles into artistic masterpieces.
3. Event and Experiential Marketing - Disruptive innovation opportunity: Incorporate nomadic or pop-up beer breweries as part of experiential marketing campaigns, offering consumers immersive and memorable beer-tasting events.
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