Cornish Mead Company Rebrands After 50 Years
Meghan Young — January 22, 2011 — Lifestyle
Cornish Mead Company takes wine into a whole new territory with their rebranding. It's been 50 years since their wine bottles have undergone a makeover and they've decided to go at it with a bang.
Inspired by tattoos, these Cornish Mead Company designs bring edginess to what has otherwise always been a refined pastime. As though bridging the gap between beer/whiskey and wine, Cornish hopes to emphasize wine's strength and character rather than its traditional refined image.
Inspired by tattoos, these Cornish Mead Company designs bring edginess to what has otherwise always been a refined pastime. As though bridging the gap between beer/whiskey and wine, Cornish hopes to emphasize wine's strength and character rather than its traditional refined image.
Trend Themes
1. Tattoo-inspired Wine Labels - The trend of using tattoo-inspired designs on wine labels offers an opportunity for wineries to attract a younger, edgier demographic.
2. Rebranding in the Wine Industry - The trend of rebranding in the wine industry presents an opportunity for established companies to update their image and appeal to new consumer preferences.
3. Alternative Wine Packaging - The trend of innovative wine bottle designs, such as tattoo-inspired labels, creates opportunities for wineries to differentiate their products and appeal to a wider audience.
Industry Implications
1. Wine Production - The wine production industry can explore the use of tattoo-inspired designs to reinvigorate their branding and attract a new customer base.
2. Packaging Design - The packaging design industry can capitalize on the trend of tattoo-inspired wine labels by offering creative solutions and helping wineries stand out on store shelves.
3. Marketing and Advertising - The marketing and advertising industry can assist wineries in leveraging the trend of tattoo-inspired wine labels to create impactful campaigns that resonate with consumers seeking unique and unconventional experiences.
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