McLaren Vale Ale Branding Penetrates the Beer Industry
Amelia Roblin — April 4, 2011 — World
References: parallaxdesign.au & thedieline
Born of a burgeoning wine region in South Australia, McLaren Vale Ale branding has been designed to be noticed. Marketed amidst a slew of mouthwatering wines, this particular make of beer embodies an elegance appealing to the people who visit the area's vineyards.
The Parallax creative studio is responsible for the marvelous minimal packaging of each bottle, with labels of black, silver and white that front flavorful brews of pale ale and dry lager. A rhythmic pattern of soft polka-dots covers the stickers with an attractive geometry, offering the opportunity for the new logo to make itself clear. Existing as a simple triangle made from six spaced spots, this McLaren Vale Ale branding hints at the letter V and the symbol of grapes that mark its birthplace.
The Parallax creative studio is responsible for the marvelous minimal packaging of each bottle, with labels of black, silver and white that front flavorful brews of pale ale and dry lager. A rhythmic pattern of soft polka-dots covers the stickers with an attractive geometry, offering the opportunity for the new logo to make itself clear. Existing as a simple triangle made from six spaced spots, this McLaren Vale Ale branding hints at the letter V and the symbol of grapes that mark its birthplace.
Trend Themes
1. Minimalistic Packaging - By adopting a minimalistic packaging approach with black, silver, and white labels adorned with soft polka-dots, there is an opportunity for disruptive innovation in the packaging industry.
2. Craft Beer Brands - The rise of craft beer brands such as McLaren Vale Ale presents an opportunity for disruptive innovation in the beer industry by offering unique and flavorful brews that appeal to a particular niche market.
3. Wine-inspired Beer - The wine-inspired branding of McLaren Vale Ale taps into the growing trend of hybrid products, presenting an opportunity for disruptive innovation where beer and wine converge.
Industry Implications
1. Packaging Industry - The minimalistic packaging approach of McLaren Vale Ale branding presents opportunities for disruptive innovation in the packaging industry by exploring new design elements and materials.
2. Beer Industry - The success of craft beer brands like McLaren Vale Ale indicates an opportunity for disruptive innovation in the beer industry by introducing unique flavors and appealing to niche markets.
3. Alcohol Industry - The wine-inspired branding of McLaren Vale Ale highlights the potential for disruptive innovation in the alcohol industry by creating hybrid products that bridge the gap between beer and wine.
3.5
Score
Popularity
Activity
Freshness
