Au Yeah! Beer Packaging Contents Quench a Casual Craving
Amelia Roblin — October 8, 2011 — Marketing
References: mllongo_ & thedieline
Compared to sipping wine anyway, people enjoy the very down-to-earth attitude that is associated with sharing a six pack of booze with a friend. Au Yeah! Beer packaging recognizes this timeless tradition of casual male bonding over a cold one, embodying an old homemade aesthetic to its bottle labeling.
The mLlongo studio of Spain designed these scribbled stickers with a distinctively American influence. One can easily picture this old man with his banjo sitting on a porch in the south. Around him is the a great deal of text describing the product, executed messily by a hand and pen. Au Yeah! Beer packaging asserts its interest in not taking life so seriously, invoking that relaxed satisfaction for the simple pleasures of life.
The mLlongo studio of Spain designed these scribbled stickers with a distinctively American influence. One can easily picture this old man with his banjo sitting on a porch in the south. Around him is the a great deal of text describing the product, executed messily by a hand and pen. Au Yeah! Beer packaging asserts its interest in not taking life so seriously, invoking that relaxed satisfaction for the simple pleasures of life.
Trend Themes
1. Handmade-style Labeling - Opportunity for breweries to embrace a homemade aesthetic in their packaging, appealing to consumers' desire for authenticity and simplicity.
2. Casual Male Bonding - Opportunity for brands to tap into the nostalgic tradition of friends bonding over a cold beer, creating marketing campaigns that highlight the social aspect of consuming alcoholic beverages.
3. Playful Packaging Design - Opportunity for designers to create fun and visually appealing beer labels that stand out on the shelf and evoke a sense of joy and relaxation.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity for craft beer breweries to differentiate themselves in the market by embracing quirky and handmade-style packaging design.
2. Alcoholic Beverages - Opportunity for alcoholic beverage brands to target male consumers and promote their products as catalysts for casual bonding and social connection.
3. Graphic Design - Opportunity for graphic designers to collaborate with breweries and alcohol brands to create unique and playful packaging designs that resonate with consumers.
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