This L’OR Coffee Packaging Comes in Several Styles
Michael Hemsworth — September 6, 2023 — Marketing
References: lorcoffee & talkingretail
This L’OR coffee packaging has been showcased by the brand in the UK and Ireland as a series of limited-edition styles that will provide a naturalistic touch to any kitchen.
The packaging is being rolled out across six of the brand's leading SKUs such as its Intense, Classique and Decafeine options, and puts a series of floral and plant images in the spotlight. The packaging also features a glass construction that's paired with a stopper-style lid to allow consumers to reuse it for any purpose they desire.
Marketing Director UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the L’OR coffee packaging saying, "With 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range. This is why we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs. We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.”
The packaging is being rolled out across six of the brand's leading SKUs such as its Intense, Classique and Decafeine options, and puts a series of floral and plant images in the spotlight. The packaging also features a glass construction that's paired with a stopper-style lid to allow consumers to reuse it for any purpose they desire.
Marketing Director UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the L’OR coffee packaging saying, "With 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range. This is why we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs. We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.”
Trend Themes
1. Limited-edition Packaging - The L'OR coffee packaging showcases a series of limited-edition styles that provide a naturalistic touch to any kitchen.
2. Floral and Plant Design - The packaging puts a series of floral and plant images in the spotlight, adding an elegant and refreshing aesthetic.
3. Recyclability and Reusability - The packaging's glass construction and stopper-style lid allow for reuse, catering to the increasing consumer needs for recyclable and reusable products.
Industry Implications
1. Coffee Packaging - The L'OR coffee packaging introduces innovative design elements that enhance the visual appeal of coffee packaging, providing opportunities for branded differentiation.
2. Sustainable Packaging - The packaging embraces recyclability and reusability, reflecting the growing consumer demand for sustainable packaging solutions.
3. Home Decor and Kitchenware - The limited-edition packaging adds a decorative element to kitchen spaces, opening up opportunities for collaborations between coffee brands and home decor or kitchenware companies.
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