The World of Guinness Created Community During the Holiday Season
Laura McQuarrie — December 19, 2024 — Lifestyle
This holiday season, Guinness gathered adults at the World of Guinness (Le Monde de Guinness) pop-up hosted in Old Port Montreal, treating its community to togetherness, a taste of its heritage and personalized pints.
As part of the holiday pop-up, guests participated in experiences like Pull Your Own Pint, and got to personalize their pints with the Stoutie machine. Also on-site, the pop-up featured a shop for picking up branded merch and ticking items off of seasonal shopping lists.
Set in the heart of one of Canada's most culturally rich cities, this Guinness pop-up provided relief from the hectic holiday season and invited people to come together and savor the company of others.
As part of the holiday pop-up, guests participated in experiences like Pull Your Own Pint, and got to personalize their pints with the Stoutie machine. Also on-site, the pop-up featured a shop for picking up branded merch and ticking items off of seasonal shopping lists.
Set in the heart of one of Canada's most culturally rich cities, this Guinness pop-up provided relief from the hectic holiday season and invited people to come together and savor the company of others.
Trend Themes
1. Personalized Beverage Experiences - The trend of offering customized drink experiences, such as personalized pints, enhances customer engagement and fosters brand loyalty.
2. Immersive Brand Pop-ups - Pop-up events that deliver immersive brand experiences create memorable interactions and drive consumer interest.
3. Heritage Marketing - Capitalizing on a brand's heritage in marketing efforts helps to establish a strong emotional connection with consumers.
Industry Implications
1. Alcoholic Beverage Industry - In the alcoholic beverage industry, personalized experiences can differentiate products in a competitive market.
2. Experiential Retail - The rise of experiential retail highlights the importance of creating engaging in-person customer interactions to boost sales.
3. Event Planning Industry - Event planning is evolving with a focus on crafting unique and interactive experiences that captivate and connect with audiences.
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