Loom is Introducing "Juice from the Future" for Gen Z
Laura McQuarrie — May 17, 2024 — Marketing
In a sea of clean, white-labeled juice bottles, Loom distinguishes itself with vibrant, artistic packaging that reflects its commitment to creativity, healthful ingredients and flavor innovation. Loom's all-natural beverages are launching in out-of-this-world varieties like Aurora Orange, Moon Punch and Cosmic Candy Grape, all while offering refreshment and hydration with reduced sugar and calories.
Ingredient-conscious Gen Z consumers are looking for alternatives to high-sugar soda drinks, opting for healthier beverage options that align with their balanced lifestyles and desire for natural ingredients. Appealing to health-aware Gen Z with better-for-you recipes and a playful, irreverent identity, Loom flips the script by branding itself as "Juice from the Future" instead of claiming to be "the future of juice," emphasizing its futuristic vibe and innovative approach to the category.
Ingredient-conscious Gen Z consumers are looking for alternatives to high-sugar soda drinks, opting for healthier beverage options that align with their balanced lifestyles and desire for natural ingredients. Appealing to health-aware Gen Z with better-for-you recipes and a playful, irreverent identity, Loom flips the script by branding itself as "Juice from the Future" instead of claiming to be "the future of juice," emphasizing its futuristic vibe and innovative approach to the category.
8.8
Score
Popularity
Activity
Freshness