Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Laura McQuarrie — June 21, 2024 — Marketing
References: mirror
Sports fans are often at risk of getting beer spilled on them amidst the highs and lows of the game's excitement, and with this in mind, Heineken created a protective Pint-cho. The beer brand worked with Amsterdam-based designer rainwear brand Rainkiss to develop this protective piece of apparel, which takes the form of a lightweight, beer-resistant poncho that keeps clothes dry.
There are several versions of the Pint-cho available for sports fans, including one in Heineken green and another in a retro kit-inspired white version with blue and red shoulder stripes. Beyond providing full-body coverage, the poncho design includes a toggle and drawstring system for comfortable adjustments.
The beer-proof ponchos launched just in time for England’s second group qualifying game against Denmark.
There are several versions of the Pint-cho available for sports fans, including one in Heineken green and another in a retro kit-inspired white version with blue and red shoulder stripes. Beyond providing full-body coverage, the poncho design includes a toggle and drawstring system for comfortable adjustments.
The beer-proof ponchos launched just in time for England’s second group qualifying game against Denmark.
Trend Themes
1. Beer-resistant Fashion - Beer-resistant fashion offers a practical yet stylish solution for fans navigating crowded, beverage-filled environments.
2. Collaborative Apparel Designs - Collaborative apparel designs between brands and niche designers create unique, functional fashion that resonates with specific consumer groups.
3. Sports Event Merchandise - Merchandise tailored for sports events caters to fan needs while enhancing the overall spectator experience with innovative, protective gear.
Industry Implications
1. Sportswear - The sportswear industry can benefit from incorporating protective, innovative apparel designs that address specific fan needs in dynamic environments.
2. Consumer Goods - Consumer goods companies are exploring new product lines that blend functionality with branding to create memorable, protective items.
3. Event Merchandising - Event merchandising gains traction by offering specialized products that enhance the consumer experience and promote brand loyalty.
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