Vault City Launches the New Irn-Bru-Inspired Beer Lineup
References: vaultcity & dailyrecord
Vault City, an Edinburgh-based brewery, has unveiled a captivating trio of beers inspired by the iconic Irn-Bru, which will grace bars in the UK starting on January 9. The Brew Float draws inspiration from the classic Scottish dessert where soft vanilla ice cream meets the refreshing notes of Scotland's beloved Irn-Bru. On the other hand, the Fiery Ginger Iron Brew offers a tantalizing blend of spice and refreshment, presenting a unique take on ginger beer with a distinct Scottish influence.
Adding to the allure, each can showcase a limited-edition vintage design, cleverly incorporating elements of traditional Scottish imagery. Vault City's previous inspirations include nostalgic brands like Toxic Waste sweets, Wagon Wheel biscuits, and food like Neapolitan scoop ice cream and grape soda.
"This beer trio pays homage to one of Scotland’s great loves and two of Scotland’s greatest exports - an iconic ginger drink and an iconic ginger hair color. What could be better than toasting the haggis drinks like these?" said Steven Smith-Hay, cofounder of the brewery.
Image Credit: Vault City
Adding to the allure, each can showcase a limited-edition vintage design, cleverly incorporating elements of traditional Scottish imagery. Vault City's previous inspirations include nostalgic brands like Toxic Waste sweets, Wagon Wheel biscuits, and food like Neapolitan scoop ice cream and grape soda.
"This beer trio pays homage to one of Scotland’s great loves and two of Scotland’s greatest exports - an iconic ginger drink and an iconic ginger hair color. What could be better than toasting the haggis drinks like these?" said Steven Smith-Hay, cofounder of the brewery.
Image Credit: Vault City
Trend Themes
1. Nostalgic Beer Collections - Breweries are launching captivating beer lineups inspired by iconic and nostalgic foods and drinks like Irn-Bru, creating a sense of nostalgia for consumers.
2. Limited-edition Designs - Breweries are incorporating limited-edition vintage designs on beer cans, enhancing the visual appeal and nostalgic experience for consumers.
3. Unique Flavor Combinations - Breweries are experimenting with unique flavor blends, such as combining ginger beer with Scottish influences, offering consumers a refreshing and distinct taste.
Industry Implications
1. Craft Beer Industry - Craft breweries have the opportunity to tap into the growing trend of creating nostalgic beer lineups inspired by iconic and nostalgic foods and drinks like Irn-Bru.
2. Packaging and Design Industry - Companies specializing in packaging and design can work with breweries to create limited-edition vintage designs for beer cans, enhancing the visual appeal and nostalgic experience for consumers.
3. Beverage Industry - Beverage companies can explore unique flavor combinations like combining ginger beer with Scottish influences, offering consumers a refreshing and distinct taste experience.
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