The Corona Extra Spring 2011 Campaign Asks You to 'Find Your Beach'
Meghan Young — June 6, 2011 — Art & Design
Summer is almost in full effect and the Corona Extra Spring 2011 campaign is looking to capitalize on this fun and relaxing season. It debuts nine new limited edition beer bottles that correspond with their 'Find Your Beach' spring campaign.
Created by Toronto-based design studio Shikatani Lacroix, the Corona Extra Spring 2011 limited beer bottles features some iconic summer scenes such as palm trees, deck chairs, ocean views, mountains and beaches. Colorfully collectible, they will surely boost sales for both the company and the travel industry.
According to the president of Shikatani Lacroix, Jean-Pierre Lacroix, the Corona Extra Spring 2011 limited beer bottles "increase visibility at retail, drive the intent to purchase and create WOW." The bottles would jazz up summer parties as well.
Created by Toronto-based design studio Shikatani Lacroix, the Corona Extra Spring 2011 limited beer bottles features some iconic summer scenes such as palm trees, deck chairs, ocean views, mountains and beaches. Colorfully collectible, they will surely boost sales for both the company and the travel industry.
According to the president of Shikatani Lacroix, Jean-Pierre Lacroix, the Corona Extra Spring 2011 limited beer bottles "increase visibility at retail, drive the intent to purchase and create WOW." The bottles would jazz up summer parties as well.
Trend Themes
1. Limited Edition Packaging - The Corona Extra Spring 2011 campaign showcases limited edition beer bottles with summer-themed designs, highlighting the trend of creating unique and collectible packaging.
2. Brand Collaboration - The collaboration between Corona Extra and design studio Shikatani Lacroix demonstrates the trend of brands partnering with creative agencies to create captivating marketing campaigns and products.
3. Seasonal Marketing - The Corona Extra Spring 2011 campaign capitalizes on the summer season, showcasing the trend of brands tailoring their marketing efforts to align with specific seasons or holidays.
Industry Implications
1. Beer and Alcohol - The limited edition beer bottles offer opportunities for breweries and alcohol companies to create seasonal and collectible packaging, increasing consumer appeal and sales.
2. Design and Advertising - The collaboration between Corona Extra and Shikatani Lacroix highlights the potential for creative agencies and design studios to work with brands in developing innovative and eye-catching marketing campaigns.
3. Travel and Hospitality - The Corona Extra Spring 2011 campaign, with its beach and summer-themed designs, presents opportunities for the travel industry to collaborate with brands in promoting vacation destinations and experiences.
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