Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
References: peroniitalia & packagingnews
Outlaw has unveiled a bold new look for Peroni Nastro Azzurro’s secondary packaging, marking the brand’s first global update since 2018. The redesign represents a significant commercial opportunity to enhance the brand’s shelf visibility, elevate premium perceptions, and drive both penetration and sales performance.
The brief challenged Outlaw to create packaging that reinforced Peroni Nastro Azzurro’s distinctive identity and stood out in a competitive retail environment. The result is a design that places the brand’s iconic blue ribbon—Nastro Azzurro—front and center.
The ribbon flows seamlessly across all four sides of every pack format, creating a striking “endless ribbon” effect when multiple packs are displayed together, whether on shelves or in off-shelf features. This innovative approach ensures Peroni Nastro Azzurro maintains a strong, cohesive presence wherever it appears while reinforcing its Italian heritage.
Image Credit: Peroni Nastro Azzurro
The brief challenged Outlaw to create packaging that reinforced Peroni Nastro Azzurro’s distinctive identity and stood out in a competitive retail environment. The result is a design that places the brand’s iconic blue ribbon—Nastro Azzurro—front and center.
The ribbon flows seamlessly across all four sides of every pack format, creating a striking “endless ribbon” effect when multiple packs are displayed together, whether on shelves or in off-shelf features. This innovative approach ensures Peroni Nastro Azzurro maintains a strong, cohesive presence wherever it appears while reinforcing its Italian heritage.
Image Credit: Peroni Nastro Azzurro
Trend Themes
1. Bold Packaging Redesigns - Dynamic packaging designs are being utilized to capture consumer attention and differentiate products in crowded markets.
2. Shelf Visibility Enhancement - Innovative packaging solutions are enhancing product visibility and boosting sales performance in retail settings.
3. Cohesive Brand Identity - Brands are leveraging uniform design elements to create a cohesive and recognizable identity across product lines.
Industry Implications
1. Beverage Industry - The beverage sector is increasingly focusing on innovative branding and packaging to attract more consumers and elevate perceived value.
2. Retail Display Solutions - Retail environments are adapting to incorporate eye-catching display techniques with packaging that stands out and engages customers.
3. Design and Branding Agencies - Agencies specializing in design and branding have new avenues to collaborate with companies seeking to modernize their product appearance and market presence.
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