Arctic Beer Gets a Modern Makeover by Tank that Reflects Its Icy Nature
Francis Tiangson — March 16, 2011 — Marketing
References: tank.no & thedieline
Arctic Beer, the number one product from Mack, was given a modern makeover by design firm Tank. The challenge was to create a design that would translate well to the expanding Arctic Beer product line, which now included a Light and Ice version.
The goal was to create can designs for Arctic Beer that were modern and young, but were also still reminiscent of its predecessors' styles. What Tank came up with is a simplified brand identity that places emphasis on the beer's name and the desirable coldness of the beverage. The minimalist look is a representation of the location that Arctic Beer is brewed in. The packaging reflects the pure arctic environment and the fresh water that is used in the beer, ensuring the drinker can feel its refreshing nature before even drinking the alcohol itself.
The goal was to create can designs for Arctic Beer that were modern and young, but were also still reminiscent of its predecessors' styles. What Tank came up with is a simplified brand identity that places emphasis on the beer's name and the desirable coldness of the beverage. The minimalist look is a representation of the location that Arctic Beer is brewed in. The packaging reflects the pure arctic environment and the fresh water that is used in the beer, ensuring the drinker can feel its refreshing nature before even drinking the alcohol itself.
Trend Themes
1. Minimalist Packaging - Opportunity to create simplified and modern packaging designs for various products, emphasizing brand identity and key product qualities.
2. Natural Elements Design - Opportunity to incorporate natural elements in packaging designs to reflect the product's origin or key ingredients, creating a unique and visually appealing aesthetic.
3. Youthful Branding - Opportunity to develop brand identities that resonate with younger demographics, using modern and eye-catching designs that reflect the brand's personality.
Industry Implications
1. Beverage - Opportunity for beverage companies to revamp their packaging designs, creating a more appealing and memorable brand image.
2. Design - Opportunity for design firms to partner with various industries in creating innovative packaging solutions that enhance brand identity and product appeal.
3. Alcohol - Opportunity for alcohol brands to differentiate themselves through unique and visually striking packaging designs that attract the attention of consumers in a crowded market.
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