This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Rahul Kalvapalle — February 9, 2024 — Lifestyle
References: revbrew & bnnbreaking
Revolution Brewing, which is venerated in Illinois for being the largest independent brewery in the state as well as for its highly decorated array of craft brews, is launching a delicious premium lager that is designed to combine the best of old-world and new-fangled approaches to lager enjoyment.
'Cold Time' is a premium lager with a crisp and refreshingly flavored brew that is crafted using pure Great Lakes water, Mexican lager yeast, two-row barley and a hint of German hops. The beer is then brewed slowly and patiently in order to make for a delectable flavor. What's more, this beer is designed to be consumed fresh from the brewery and so is never pasteurized.
Ultimately, this premium lager pays tribute to the importance of patience and not being hasty in crafting delicious beers. “You can taste the extra time and effort,” noted brewmaster Jim Cibak. “It’s a delicious, straightforward beer for anyone who’s thirsty.”
Image Credit: Revolution Brewing
'Cold Time' is a premium lager with a crisp and refreshingly flavored brew that is crafted using pure Great Lakes water, Mexican lager yeast, two-row barley and a hint of German hops. The beer is then brewed slowly and patiently in order to make for a delectable flavor. What's more, this beer is designed to be consumed fresh from the brewery and so is never pasteurized.
Ultimately, this premium lager pays tribute to the importance of patience and not being hasty in crafting delicious beers. “You can taste the extra time and effort,” noted brewmaster Jim Cibak. “It’s a delicious, straightforward beer for anyone who’s thirsty.”
Image Credit: Revolution Brewing
Trend Themes
1. Unpasteurized Canned Lager - This disruptive innovation opportunity lies in the creation of unpasteurized canned lagers that deliver a clean and crisp flavor.
2. Crafted Premium Lagers - Craft breweries have the potential to disrupt the beer industry by creating premium lagers that blend old-world and new-fangled approaches to deliver exceptional flavor.
3. Brewery-fresh Drinking Experience - There is an opportunity for breweries to disrupt the industry by emphasizing the importance of consuming beer fresh from the brewery, offering customers a unique and superior sensory experience.
Industry Implications
1. Craft Brewing - Craft breweries have the potential to disrupt the beer industry by introducing unpasteurized canned lagers with clean and crisp flavors.
2. Beverage Packaging - The beverage packaging industry can benefit from the disruptive innovation opportunity of creating canned packaging that preserves the freshness and flavor of unpasteurized lagers.
3. Brewery Equipment - Brewery equipment manufacturers can capitalize on the opportunity to develop specialized equipment that supports the production of unpasteurized canned lagers, ensuring the highest quality and flavor.
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