Dr Pepper's New Cans and New Campaign Embrace Weirdness
Laura McQuarrie — September 6, 2023 — Marketing
References: drpepper & designtaxi
Dr Pepper is sporting a fresh new look and its first major campaign in more than a decade. As a brand that has built a significant fanbase that resonates with its playful, irreverent spirit, Dr Pepper is reaching new fans with its Try More Weird campaign.
The offbeat soda brand is introducing new designs with contrasting swirls, as well as a new name for its Zero Sugar product. Previously known as Dr Pepper Zero, Dr Pepper Zerooo is a sugar-free choice that's packed with flavor and personality.
With a new brand identity that better resonates with its quirky essence, Dr Pepper is inviting a new generation of consumers to embrace their unique individuality and choose a soda that stands out from the rest.
The offbeat soda brand is introducing new designs with contrasting swirls, as well as a new name for its Zero Sugar product. Previously known as Dr Pepper Zero, Dr Pepper Zerooo is a sugar-free choice that's packed with flavor and personality.
With a new brand identity that better resonates with its quirky essence, Dr Pepper is inviting a new generation of consumers to embrace their unique individuality and choose a soda that stands out from the rest.
Trend Themes
1. New Brand Identity - Dr Pepper's rebranding embraces its quirky essence and invites a new generation of consumers to embrace their unique individuality.
2. Contrasting Swirl Designs - The introduction of new can designs with contrasting swirls adds a visually appealing element to Dr Pepper's offbeat soda brand.
3. Naming Innovation - By renaming its Zero Sugar product to Dr Pepper Zerooo, the soda brand adds personality and playfulness to its sugar-free option.
Industry Implications
1. Beverage - The rebranded offbeat sodas of Dr Pepper open up opportunities for innovation within the beverage industry that embraces unique branding and naming strategies.
2. Marketing & Advertising - Dr Pepper's new campaign and brand identity provide insights and inspiration for disruptive marketing and advertising approaches that resonate with consumers looking for playful, irreverent brands.
3. Packaging Design - The introduction of new can designs with contrasting swirls by Dr Pepper highlights the potential for disruptive packaging designs that capture consumer attention and convey a brand's quirky essence.
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